Marketing Manager – Government Services

🕒 April 1

🇺🇸 United States – Remote

💵 $109k - $173k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Sphera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1989

☁️ SaaS

🏢 Enterprise

📋 Compliance

SaaS • Enterprise • Compliance

Sphera is a leading provider of enterprise sustainability management software, data, and consulting services. It offers solutions that enable organizations in sectors like Chemicals, Oil & Gas, Industrials, and Financial Services to manage their sustainability goals effectively. Sphera's offerings include the SpheraCloud platform, which focuses on Environment, Health, Safety & Sustainability (EHS&S) management, operational compliance, and risk management. The company's software and consulting services are designed to help organizations improve their safety, mitigate risks, reduce costs, and build resilience. By providing an integrated 360-degree view of sustainability and performance management, Sphera assists companies in meeting regulatory reporting requirements and achieving their sustainability objectives.

📋 Description

• Develop and maintain differentiated messaging and value propositions for the HMMS suite, tailored to U.S. government buyers including defense logistics officers, EHS professionals, and procurement stakeholders. • Partner with Product Management to support new launches and feature releases, translating technical capabilities into clear value for government prospects and existing customers. • Monitor the competitive landscape for government hazardous material management solutions and keep internal teams informed of market developments. • Plan and execute integrated demand generation campaigns targeting government and defense accounts, including federal agencies, military installations, and GSA contract holders. • Drive full-funnel marketing programs across digital channels (SEM, paid social, display, email), webinars, and government-focused trade events (e.g., SAME, DLA conferences), and ABM programs. • Define campaign KPIs, track pipeline contribution, and continuously optimize programs based on performance data. • Partner with digital marketing to ensure HMMS solution pages, SEO content, and paid strategies effectively reach government procurement and EHS audiences. • Develop a deep understanding of U.S. Department of Defense acquisition processes, GSA schedules, and federal procurement cycles to align marketing timing and tactics effectively. • Collaborate with Sales on account-based marketing (ABM) programs targeting key defense and federal agencies, providing tailored content, outreach materials, and campaign support. • Build visibility within relevant government user communities and industry associations to strengthen Sphera’s credibility in the federal market. • Develop thought leadership content such as white papers, blogs, webinars, and regulatory updates addressing key challenges in hazardous material compliance, DoD EHS requirements, and federal sustainability mandates. • Collaborate with subject matter experts to translate complex technical and regulatory topics into compelling content for government EHS professionals and logistics managers. • Contribute to and align with the broader Product Stewardship content strategy. • Align with Sales, Customer Success, and Account Management teams on pipeline targets, customer expansion opportunities, and renewal marketing programs. • Partner with digital marketing, corporate events, and ABM teams to ensure consistent execution and messaging across all channels. • Report on marketing performance and pipeline contribution to leadership with clear recommendations for improvement.

🎯 Requirements

• 3 – 5 years of B2B marketing experience • Demonstrated experience marketing to U.S. government, federal, or defense accounts. • Proven ability to develop and execute multi-channel demand generation campaigns that drive qualified pipeline and revenue. • Experience crafting product positioning, messaging frameworks, and sales enablement content for technical or compliance-focused software. • Familiarity with ABM strategies and platforms (e.g., 6Sense, LinkedIn, etc); experience targeting government or regulated-industry accounts is a plus. • Proficiency with marketing automation, CRM, and analytics tools (e.g., Salesforce, Pardot, HubSpot, Google Analytics). • Strong written and verbal communication skills with the ability to translate complex regulatory topics into clear and compelling messaging. • Background in EHS, product stewardship, hazardous materials management, SaaS, or defense/government contracting is a strong plus. • Excellent project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.

🏖️ Benefits

• Medical, Dental, and Vision Insurance • Health Savings Account • Flexible Spending Account • 401(k) Retirement Plan with Company Match • Life and Disability Insurance • Critical Illness Insurance • Accident Insurance • Hospital Indemnity Insurance • Paid Time Off and Holidays • Flexible Working Schedule