Product Marketing Manager

November 27

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $106k - $158k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Sphera

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SaaS • Enterprise • Compliance

Sphera is a leading provider of enterprise sustainability management software, data, and consulting services. It offers solutions that enable organizations in sectors like Chemicals, Oil & Gas, Industrials, and Financial Services to manage their sustainability goals effectively. Sphera's offerings include the SpheraCloud platform, which focuses on Environment, Health, Safety & Sustainability (EHS&S) management, operational compliance, and risk management. The company's software and consulting services are designed to help organizations improve their safety, mitigate risks, reduce costs, and build resilience. By providing an integrated 360-degree view of sustainability and performance management, Sphera assists companies in meeting regulatory reporting requirements and achieving their sustainability objectives.

1001 - 5000 employees

Founded 1989

☁️ SaaS

🏢 Enterprise

📋 Compliance

📋 Description

• Create and execute comprehensive product marketing go-to-market plans, including: • Establishing and executing 12-month GTM plans for specific product line • Collaborate with key stakeholders on go-to-market plans to achieve customer retention and expansion, product line revenue growth, and new customer acquisition for Sustainability software solutions • Drive product introductions and launches, ensuring clear value propositions and messaging alongside strong organizational readiness and sales enablement • Proactively developing GTM plans informed by self-collected and analyzed data • Take ownership and accountability for buyer personas and their journeys, including: • Establishing detailed buyer personas for each stage of the buying journey • Integrating persona insights across various teams, including marketing, product, and sales • Continuously assess and refine solution-specific value propositions, including: • Building content packages aligned with buyer personas and their buying journey stages to support demand generation programs • Creating informative product presentations to enhance sales enablement, alongside developing other essential sales tools and assets • Utilizing insights from customers, partners, associations, and ongoing projects to strengthen product narratives • Document and communicate the competitive landscape, becoming an expert on competitor positioning and strategies to develop winning messaging • Create and maintain customer case studies, communicating their value to sales, product development, and other stakeholders • Provide sales teams with effective messaging, sales tools, and assets to advance the sales pipeline, accelerate deals, and achieve successful closures.

🎯 Requirements

• 3-5 years’ experience in software marketing – preferably in relevant category (Sustainability and ESG) • Proven track record of creating value through strategic product marketing in B2B high tech or consulting industry • Command of best practices across messaging, GTM strategy, positioning and creating product marketing content and assets • Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders • Strong collaboration, analytical, critical thinking, and business strategy skills • Ability to engage with and earn the respect of product leaders, sales leaders, marketing leaders and other cross-functional counterparts • Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution • Excellent communicator and writer of complex topics to technical and non-technical audiences.

🏖️ Benefits

• Medical, Dental, and Vision Insurance • Health Savings Account • Flexible Spending Account • 401(k) Retirement Plan with Company Match • Life and Disability Insurance • Critical Illness Insurance • Accident Insurance • Hospital Indemnity Insurance • Paid Time Off and Holidays • Flexible Working Schedule