Senior Content Marketing Manager

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Rithum

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

🛍️ eCommerce

eCommerce • Marketing • AI

Rithum is a comprehensive e-commerce platform designed to empower brands, retailers, and suppliers to effectively launch and scale their businesses. Offering a variety of solutions including multichannel marketing, fulfillment management, and AI-driven supplier discovery, Rithum helps users optimize their online presence and streamline operations across a vast network of marketplaces. With a focus on flexibility and efficiency, Rithum aims to transform commerce by creating profitable and engaging shopping experiences.

📋 Description

• Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA. • Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives. • Identify emerging industry trends, buyer challenges, market opportunities, and competitive dynamics to inform content priorities and messaging. • Partner with Product Marketing, Demand Generation, and Brand teams to ensure content supports broader go-to-market strategies and corporate narratives. • Contribute to the development of executive thought leadership, industry perspectives, and strategic narratives that strengthen Rithum’s market position. • Plan, create, edit, and publish content across a variety of formats, including thought leadership articles, blogs, research reports, case studies, webinars, video scripts, sales enablement materials, email campaigns, and website content. • Serve as a hands-on writer and editor, maintaining high standards for quality, clarity, consistency, and brand voice. • Translate complex industry topics, product capabilities, and customer success stories into compelling and accessible content. • Develop content that supports both regional priorities and broader company initiatives. • Partner with internal subject matter experts, customers, and industry stakeholders to create credible, differentiated content. • Build strong partnerships with EMEA sales leadership and account teams to understand buyer needs, market trends, competitive pressures, and customer challenges. • Participate in sales calls, pipeline reviews, win/loss discussions, and customer conversations to gather insights that inform content development. • Translate field feedback and customer insights into content that improves sales effectiveness, buyer engagement, and pipeline progression. • Develop sales enablement content that supports prospecting, opportunity advancement, and customer expansion initiatives. • Develop and execute SEO, GEO, and Answer Engine Optimization (AEO) strategies that improve discoverability across traditional search engines and AI-powered platforms. • Optimize content for both human audiences and AI-assisted discovery experiences. • Monitor content performance using engagement, pipeline influence, search visibility, AI citation, and conversion metrics. • Leverage analytics, experimentation, and performance insights to continuously improve content effectiveness and content investment decisions. • Partner with Demand Generation and Marketing Operations teams to measure content contribution across the buyer journey. • Leverage AI-enabled tools to accelerate content ideation, research, drafting, content repurposing, and workflow efficiency. • Establish best practices for incorporating AI into content development while maintaining editorial quality, factual accuracy, and brand integrity. • Identify emerging opportunities related to AI-driven search, content discovery, and buyer behavior. • Serve as a champion for innovative content practices that improve efficiency, scalability, and business impact.

🎯 Requirements

• 8+ years of B2B content marketing experience, including experience within SaaS, eCommerce, retail technology, or related technology industries. • Demonstrated success developing and executing content strategies that support brand awareness, demand generation, and revenue growth. • Exceptional writing, editing, storytelling, and content development skills across multiple formats and audiences. • Strong understanding of B2B buyer journeys, sales processes, and revenue marketing principles. • Experience partnering closely with Sales, Product Marketing, Demand Generation, and Customer Success teams. • Demonstrated experience utilizing AI-enabled tools as part of content creation, research, optimization, and distribution workflows. • Working knowledge of SEO, GEO, AEO, content discoverability, and digital content performance best practices. • Experience using marketing automation, CRM, analytics, and content performance platforms. • Strong communication, stakeholder management, and influence skills. • 10+ years of B2B content marketing experience. • Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field. • Experience marketing to enterprise brands, retailers, eCommerce organizations, or digital commerce leaders across EMEA. • Experience developing executive thought leadership and strategic narrative frameworks. • Experience with Marketo, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar marketing technologies. • Experience contributing to AI visibility, structured content, answer engine optimization, or emerging AI search strategies. • Experience supporting international or multi-region go-to-market organizations.

🏖️ Benefits

• Enhanced Private Medical Insurance and a Health Cash Back Plan • Life insurance & disability benefits • Pension plan with 4% Company match • Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day • £45/month Remote work stipend for internet • Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program • Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career • Charitable contribution match per team member