Growth Marketing Manager

November 13

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Riverside Insights

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Assessments play a critical role in unlocking a person’s true potential. Actionable insights — derived from accurate, reliable and consistent data — create opportunities that help people thrive. Through our proven portfolio of trusted and precise assessment solutions, Riverside Insights offers the clarity and perspective needed to create a meaningful impact at the state, district and individual levels. We're dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services as well as delivering meaningful information that can enhance the lives of children and adults.At Riverside Insights, we are fueled by a powerful mission: to provide insights that help elevate potential. This stems from a core belief that every person should have the ability to understand their potential and be guided to the resources that enables them to realize that potential. We aspire to enrich 1B lives globally by 2030 by providing insights born of research-based assessments to students, clinical patients, and employees/companies. Elevating potential is what we do… and for over 80 years, developing and providing research-based assessments has been how we do it. Riverside is one of the preeminent and most longstanding assessment developers/publishers nationally. Riverside is a “purpose-fueled, values-led” company that is aligned behind a “PeopleFirst” ethos and a set of 5 very important core values that guide who we work with, how we make decisions, and the standard that we hold ourselves to. Riverside Insights strives for excellence. We recognize that we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity.

201 - 500 employees

Founded over 80 years

📋 Description

• Build and manage HubSpot workflows, nurture sequences, and segmentation to engage new leads and automate customer journeys • Develop and execute scalable marketing automation workflows, nurture campaigns, and Salesforce integrations in HubSpot • Launch and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms, testing copy, targeting, CTAs, and landing pages to drive conversions and ROI • Increase website sessions and form submissions through improved navigation, SEO, CTAs, and user flows • Use GA4 to analyze website traffic, map user journeys, track events, and tag conversions • Grow MQLs through webinars, gated content, and strategic referral partnerships • Maintain and deliver accurate marketing dashboards and reports using HubSpot, Salesforce, and Tableau • Track and analyze key metrics like CPC, CTR, and ROI, providing actionable bi-weekly performance insights • Ensure CRM data hygiene and lead-source integrity across our HubSpot and Salesforce instances • Collaborate cross-functionally to develop and execute a comprehensive growth marketing strategy that fuels business expansion

🎯 Requirements

• An experienced growth marketer with 5+ years in performance marketing roles in a startup (ideally venture-backed) • Data-driven and financially fluent – you’re a spreadsheet wiz, have ample experience forecasting, executing, and optimizing for lead growth • Someone who thrives in small teams, wears many hats, and wants to build a company that genuinely makes the world better • Highly organized, proactive, and calm under pressure with a love for finding clarity in chaos • A person with a true “yes” attitude and willingness to go the extra mile. The words “that’s not my job” are not in your vocabulary • Exceptional written and oral communication. You communicate well with ease and know how to be direct and kind at the same time • Relentless initiative that lets you thrive in working independently and always see several steps ahead • An optimist who brings positivity to the room, even when things are challenging • Remote • Up to 5% travel for off-site team meetings • May require stationary positions (sitting or standing) for extended periods

🏖️ Benefits

• Medical, Dental, and Vision plans • Company paid basic life and AD&D insurance • Company paid long-term disability • Paid Parental Leave • Supplemental life insurance options • Company paid Employee Assistance Program (EAP) • Retirement plan with discretionary company matching • Flexible Spending Account (FSA) and Health Savings Account (HSA) options • Premium subscription to Calm for employee and dependents • 33 days of company paid time off (PTO, Holidays, Wellness Days) • Quarterly Focus Days • Flexible work arrangements • Tuition Reimbursement Program • Company orientation and 30/60/90 Day Onboarding