PPC Specialist

Job not on LinkedIn

November 27

Apply Now

Receive Emails with Similar Jobs

Rob Levine Law

WebsiteLinkedInAll Job Openings

B2C • Legal • Healthcare Insurance

Rob Levine Law is a law firm dedicated to assisting clients with personal injury, Social Security disability, and veterans disability claims. Led by attorney Rob Levine, who has over 25 years of experience, the firm focuses on advocating for the rights of the injured and disabled across Rhode Island, Massachusetts, Connecticut, and New Hampshire. Known as the 'Heavy Hitter®', the firm has helped thousands of clients navigate the complexities of legal claims and secure the compensation they deserve, all while promising no fees unless they win.

11 - 50 employees

👥 B2C

⚕️ Healthcare Insurance

📋 Description

• Build, launch, and optimize paid media campaigns across: Google Ads (Search, Display, YouTube, Performance Max) • Microsoft/Bing Ads • Meta Ads (Facebook & Instagram) • TikTok Ads • Conduct keyword research, audience targeting, and budget planning. • Develop and A/B test ad creatives, headlines, and calls to action in collaboration with the design team. • Set up proper tracking using Google Tag Manager, UTM parameters, and conversion goals. • Monitor daily performance metrics and proactively implement changes to improve CTR, CPC, and ROAS. • Generate regular performance reports and provide actionable insights. • Maintain account structure hygiene and follow platform-specific best practices. • Stay updated on platform changes, algorithm updates, and emerging ad formats.

🎯 Requirements

• +5 years of hands-on PPC experience in a dedicated media buying role. • Google Ads Certification (required) • Bing Ads/Microsoft Advertising Certification (required) • Proven track record running Meta Ads (Facebook/Instagram) with measurable success. • Experience managing TikTok Ads campaigns. • Strong understanding of campaign structures, bidding strategies, ad policies, and funnel optimization. • Proficient with tools such as Google Analytics, Google Tag Manager, Meta Events Manager, and third-party tracking platforms. • Advanced skills for data analysis and reporting. • Comfortable working in fast-paced environments with multiple campaigns and deadlines. • Strong attention to detail, organization, and analytical thinking. • Nice-to-Haves: Experience with law firm, b2b lead generation. • Familiarity with remarketing strategies and pixel/event setups. • Experience in high-spend ad environments ($100k+/month budget management). • Knowledge of ad policy compliance across platforms. • Experience working on marketing agencies.