Senior Product Designer, Growth

3 days ago

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Roofr

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SaaS • B2B • Marketplace

Roofr is a comprehensive software platform designed specifically for roofing businesses. It offers a suite of tools that streamline various aspects of roofing operations, including CRM, instant estimates, proposals, roof measurements, and integrated invoicing and payments. Roofr enables roofers to capture leads, create stunning proposals, manage job details, and order materials all from one platform. The software aims to improve efficiency, save time, and help roofing companies grow by consolidating multiple applications into one seamless workflow.

51 - 200 employees

☁️ SaaS

🤝 B2B

🏪 Marketplace

💰 $12M Series A on 2022-09

📋 Description

• You'll be the design voice in a lean, high-velocity Growth squad (PM, Engineer, Designer, and Data Scientist) tasked with moving the metrics that matter: activation, adoption, retention, and revenue. This isn't about making things pretty—it's about making things work. • Ship experiments that test hypotheses around onboarding, feature adoption, or direct revenue-generating experiences • Partner with your PM and Engineer to identify friction points and design solutions that move key metrics • Sync in and contribute to the squad’s operating cadence of hypothesis → design → test → learn • Build credibility with stakeholders by showing how design drives measurable outcomes • Own the end-to-end design process for growth initiatives across web and mobile • Run A/B tests and multivariate experiments to optimize user flows (signups, onboarding, activation, cross-selling) • Use qualitative insights (user interviews, support tickets) and quantitative data (analytics, experiment results) to inform design decisions • Create everything from quick wireframes to high-fidelity prototypes, matching fidelity to the question you're answering • Collaborate with our 8-person Design team and dedicated UX Researcher while operating semi-autonomously within Growth • Help shape Roofr's experimentation culture by documenting learnings and advocating for bold ideas

🎯 Requirements

• 3-5 years of product design experience within B2B, Saas • 2+ years designing for growth (not just "product design"—actual growth work: onboarding flows, activation loops, retention features, paywalls, etc.) • A portfolio that shows experiments you've run, metrics you've moved, and how you iterated based on results • Experience working in fast-moving environments where you ship, learn, and ship again • You're a designer who thinks like a PM: You don't just ask "what should this look like?"—you ask "what are we trying to learn?" and "how will we know if it worked?" • You can articulate the business case for your designs and connect them to metrics (activation rate, feature adoption, MRR) • You're comfortable operating in ambiguity and building conviction through small experiments rather than waiting for perfect data • You balance craft with velocity: You know when a scrappy prototype will do and when polish matters • You've shipped experiments that failed—and learned something valuable from them • You can move from hypothesis to testable design in days, not weeks. • You communicate like a pro: You can explain your design thinking to engineers, PMs, and execs without jargon • You know how to advocate for users while respecting business constraints • You give and receive feedback generously. • Bonus Points: Experience with tools like Figma, Amplitude/Pendo, Jira, and user research platforms • Background designing for SMB SaaS or CRM products • Familiarity with AI-assisted design workflows • Comfort working in a fully remote, distributed team • Familiarity with animation tools, such as Lottiefiles or Jitter

🏖️ Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! • 1 Friday off per month (we call those our laundry days!) • Company wide paid shutdown for the week between Christmas and New Years • Flexible time off • 80% employer paid benefits • RRSP/401k match • Generous Parental Leave policy • We host 2 retreats per year and great team building activities • Ample learning and development opportunities to continue growing your career • Home office setup stipend • Internet and phone allowance • Remote first culture • Weekly Friday paydays!