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Mobile Paid User Acquisition Manager

Job not on LinkedIn

🔥 32 minutes ago

🇪🇺 Europe – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on REPLUG - App Marketing Experts's careers page, not through a job board

First seen by Remote Rocketship 32 minutes ago

Logo of REPLUG - App Marketing Experts

REPLUG - App Marketing Experts

1 - 10 employees

Founded 2020

💼 Consulting

📣 Marketing

📡 Telecommunications

Consulting • Marketing • Telecommunications

REPLUG is an expert agency specializing in app marketing and growth strategies. They offer services such as app store optimization, paid acquisition, creative studio solutions, and retention strategies to enhance app visibility and user engagement. With over 10 years of experience, REPLUG focuses on data-driven methodologies and effective frameworks to help grow mobile apps while combating high acquisition costs and data discrepancies.

📋 Description

• Set up and manage performance advertising campaigns on paid social platforms including Facebook, Instagram, Twitter, Snapchat, and TikTok • Set up and manage campaigns on Google Ads and Apple Search Ads • Manage and analyze campaigns on mobile DSPs including AppLovin, Moloco, Mintegral, Kayzen, and Unity • Manage MMP setup to ensure proper monitoring • Create and update performance reports using Google Sheets, Google Data Studio, Tableau, and similar tools • Continuously analyze and optimize user acquisition and retargeting campaigns • Prepare creative briefs for the graphics team • Use UGC tools to identify creators to promote clients' apps • Explore AI tools to improve creative production and advertising activities • Answer client questions about campaigns, performance, and setup • Take responsibility for account targets and KPIs, flag risks, and propose corrective actions • Consult clients on tracking and analytics topics including SKAN, MMP, and attribution • Launch, scale, and optimize mobile performance campaigns for clients across subscription apps and mobile games

🎯 Requirements

• 3+ years of proven success in managing paid user acquisition channels for mobile applications • In-depth knowledge of Mobile Measurement Partners tools, including Adjust, Appsflyer, Branch, and Kochava • Knowledge of tracking and attribution • Ability to set up Apple's SKAd network • Familiarity with Excel, Google Data Studio, Tableau, or other BI tools • Good presentation skills and ability to use Google Slides, Keynote, and PowerPoint • Proactive and entrepreneurial mindset • Ability to track open items, meet committed deadlines, and raise risks early • Fluent in English • Basic understanding of app store optimization strategies • Use of Claude, Canva, Midjourney, and CapCut is highly valued

🏖️ Benefits

• Fixed-term 12-month contract • 40 hours/week • 24 days of annual leave • Home Office support for your remote setup • Mentoring sessions to support your professional development • Remote work flexibility based across the European Union • Vouchers and discounts • 24 vacation days per year • Competitive base + performance-driven commission • High autonomy, zero bureaucracy • Direct access to founders and decision-makers • Education budget (courses, conferences, certifications)

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