RSA Asia Pacific South Marketing Manager

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October 22

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RSA

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Finance • B2B • B2C

RSA is a commercial and personal insurance company operating in the UK, Ireland and Europe, now rebranding as Intact Insurance. It provides a range of insurance products including commercial (construction, marine, motor fleet, liability, professional, property, accident & health, renewable energy), personal tenants contents policies, and specialist risk consulting and claims services. RSA works closely with brokers and corporate clients, is authorised and regulated by UK financial regulators, and is part of Intact Financial Corporation.

10,000+ employees

💸 Finance

🤝 B2B

👥 B2C

📋 Description

• Partner with AP Sales leaders to develop integrated marketing plans that align with business goals across priority markets. • Translate go-to-market strategies into actionable field campaigns that deliver pipeline and revenue. • Own the full lifecycle of marketing program execution—from concept through delivery—across events, ABM, digital, and partner co-marketing initiatives. • Balance strategic vision with hands-on execution, ensuring flawless delivery of programs in-market. • Develop and execute channel-first marketing programs that drive partner-led pipeline and strengthen RSA’s position in the AP partner ecosystem. • Manage partner marketing budgets, including Market Development Funds (MDF) and Co-op, ensuring investments deliver measurable returns. • Build joint value propositions, campaign assets, and enablement materials that empower partners to sell effectively. • Track and optimize the performance of partner-led campaigns, events, and initiatives. • Own the AP field and channel marketing budget, ensuring strategic allocation of funds across markets, verticals, and partner programs. • Manage and report on MDF and Co-op usage, demonstrating accountability for ROI and compliance. • Regularly review program performance, re-allocating resources to the most effective activities. • Design and execute integrated campaigns that leverage ABM, events, and digital channels to engage high-value accounts. • Use platforms like 6Sense, Pardot, and Salesforce to track campaign performance and optimize for pipeline contribution. • Ensure rapid and effective lead management processes between marketing, SDRs, and sales teams. • Lead the planning and delivery of field and virtual events—both RSA-led and partner-led—that increase brand visibility and generate qualified opportunities. • Work closely with sales and partners to select the right events for each market and audience segment. • Measure event ROI and incorporate insights into future planning.

🎯 Requirements

• 8+ years of B2B marketing experience in technology, with proven success in APJ markets. • Strong track record in both strategic planning and hands-on execution of field and channel marketing programs. • Experience managing budgets, MDF, and Co-op funds with a focus on measurable ROI. • Proven success in channel marketing and partner ecosystem growth. • Experience with ABM and demand generation in complex, multi-country environments. • Strong collaboration skills with the ability to influence cross-functional and senior stakeholders. • Data-driven decision-maker with proficiency in marketing automation, CRM, and analytics tools (Pardot, Salesforce, 6Sense preferred). • Willingness to travel ~20% across AP South.

🏖️ Benefits

• Health insurance • Equal employment opportunity • Reasonable accommodation during the application process