Lifecycle Marketing Manager

🕒 October 29

🇺🇸 United States – Remote

💵 $128k - $149.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 Series C - Rula on 2024-07

Consulting • Insurance • Healthcare

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Build and scale a best-in-class communications program at Rula • Lead development and execution of multi-channel lifecycle strategies across email, SMS, and push • Create an intelligent, personalized lifecycle program • Refine reporting and analytics capabilities • Expand the test-and-learn program to improve patient and provider engagement • Work across B2B and D2C parts of the organization • Improve the speed and quality of patient access to mental healthcare • Ensure providers in Rula’s network are set up for success to provide care • Collaborate with Product, Engineering, Operations, Support, and other cross-functional teams

🎯 Requirements

• 5+ years of experience in a lifecycle or retention marketing role • Proven track record creating and executing effective lifecycle strategies and driving program growth and meaningful business results through multi-channel campaigns • Hands-on experience with enterprise-level ESPs, including setting up, automating, and optimizing campaigns, journeys, experiments, dynamic content, and segmentation • Strong analytical skills, including interpreting data, running A/B tests, and making data-driven decisions • Excellent project management skills • Must be based in the United States; currently not hiring in Hawaii • Preferred: Exceptional communication and organizational skills • Preferred: Experience working in a healthcare, mental health, or marketplace environment • Preferred: 1+ years of experience at a high-growth startup • Preferred: Experience with HTML or SQL for complex lifecycle programming • Preferred: Experience using BI tools, preferably Looker and Amplitude

🏖️ Benefits

• 100% remote work environment • Attractive pay and benefits • Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access • Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave for birthing, non-birthing, adopting, and fostering parents • Employee Assistance Program (EAP) • Quarterly department stipend for team-building activities or in-person gatherings • Community and employee resource groups • New hire home office stipend • $50 monthly stipend for internet or cell phone expenses • Year-round wellness initiatives • $50/month wellness stipend • Equity

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