Director, Product and Content Marketing

17 hours ago

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RunPod

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Artificial Intelligence • Cloud Computing • SaaS

RunPod is a cloud-based platform designed to facilitate the training, fine-tuning, and deployment of AI models. It provides a globally distributed GPU cloud that enables users to seamlessly deploy their AI workloads while focusing on building machine learning applications. With features like fast pod spinning, autoscaling, and support for multiple machine learning frameworks, RunPod caters to startups, academic institutions, and enterprises alike, offering a powerful and cost-effective solution for machine learning development.

51 - 200 employees

Founded 2022

🤖 Artificial Intelligence

☁️ SaaS

💰 Seed Round on 2024-05

📋 Description

• Own and evolve Runpod's core positioning, messaging hierarchy, and value propositions across all customer touchpoints. • Develop messaging that differentiates Runpod in the market and clearly articulates our technical and experience advantages. • Create and maintain a messaging framework that balances technical depth with accessibility for business decision-makers. • Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community). • Own the creation of long-form, technical content that educates prospects and accelerates buying decisions—including comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides, and competitive analyses. • Develop and execute an SEO/GEO-driven content strategy that captures high-intent search traffic, ranks for critical buying keywords, and drives qualified inbound pipeline. • Analyze content performance (engagement, conversion, pipeline influence, organic traffic, keyword rankings) and iterate on formats, topics, and distribution strategies. • Build a repeatable, AI-assisted content creation process that can scale as the team grows, including templates, briefs, and quality standards. • Lead GTM strategy for all major product launches, pricing changes, and market expansions, from concept through launch and post-launch optimization. • Drive cross-functional alignment across product, marketing, and sales to ensure coordinated, high-impact launches. • Own competitive intelligence: track the neocloud market landscape, synthesize insights, and translate them into actionable GTM strategies and content. • Develop customer evidence programs (case studies, testimonials, reference customers) that build credibility and de-risk buyer decisions. • Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points, and objections. • Synthesize product usage data, customer feedback, and market signals to inform messaging, positioning, content strategy, and product prioritization. • Serve as the voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics. • Establish the product marketing and content function at Runpod: build processes, templates, and systems that scale as the company and team grow.

🎯 Requirements

• 7+ years of product marketing experience in technical B2B or developer-focused companies, with at least 3 years in a senior or leadership role. • Proven ability to create high-quality, long-form technical content that educates technical and business audiences, drives conversion, and influences pipeline. • Deep technical fluency: you can understand complex technical concepts (GPU infrastructure, AI/ML workflows, cloud economics, distributed systems, serverless architecture) and translate them into clear, accessible narratives. • Strong writing skills and storytelling ability: you're a confident writer who can produce polished, compelling content without heavy editing. You understand how to make technical topics engaging and relatable. • SEO and inbound marketing expertise: you understand keyword research, on-page optimization, content structure for search, and how to create content that ranks and converts. • Proven experience leveraging AI tools to scale content production, research, analysis, and workflows while maintaining quality and authentic voice. • Ability to operate in a lean model: you're resourceful, efficient, and comfortable wearing multiple hats to get things done without a large team. • Deep expertise in product-led growth and sales-assist motions, ideally with experience scaling a company from PLG into larger deals. • Proven track record of driving revenue impact through positioning, messaging, content, launches, and sales enablement in competitive, fast-moving markets. • Data-driven decision-making: you use metrics (engagement, conversion, pipeline influence, organic traffic, win rate, CAC:LTV) to inform strategy and measure content and GTM effectiveness. • Exceptional strategic thinking and execution: you can diagnose GTM gaps, develop clear strategies, and ship high-quality work quickly. • Cross-functional leadership: you've successfully influenced product, sales, and marketing teams without direct authority. • Bias toward action and speed: you thrive in ambiguous, fast-paced environments and prefer shipping over endless iteration. • Successful completion of a background check.

🏖️ Benefits

• Stock options • The flexibility of remote work with an inclusive, collaborative team. • An opportunity to grow with a company that values innovation and user-centric design. • Generous vacation policy to ensure work-life harmony and well-being. • Contribute to a company with a global impact based in the US, Canada, and Europe.