Digital Marketing Specialist

November 5

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Ruvixx, Inc.

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Compliance • SaaS • Cybersecurity

Ruvixx, Inc. is a leading provider of software compliance solutions that safeguard intellectual property through modernization and technology integration. Their approach emphasizes collaboration with clients to generate revenue while maintaining strong vendor relationships. With a globally distributed team and a focus on expert support, Ruvixx develops sustainable initiatives and offers comprehensive insights into license compliance, making them trusted partners in navigating complex software environments.

51 - 200 employees

Founded 2014

📋 Compliance

☁️ SaaS

🔒 Cybersecurity

📋 Description

• Lead and manage the Digital pod, setting priorities, maintaining quality, and driving performance. • Build and optimize a comprehensive measurement framework using GA4, GTM (client and server-side), and Looker Studio. • Oversee all B2B paid media operations, including Google Ads (keyword strategy, budget pacing) and LinkedIn Ads (advanced targeting, creative testing). • Drive our Conversion Rate Optimization (CRO) strategy through A/B testing, landing page optimization, and user experience analysis (using tools like Wix/WordPress, heatmaps). • Collaborate with Marketing Ops to optimize lead flow, scoring, and nurtures within Marketo/Salesforce. • Develop and present data-backed digital strategies for internal and client stakeholders, complete with hypotheses, budgets, and impact forecasts.

🎯 Requirements

• Performance & Attribution Expert: You are highly confident in GA4 (events, explorations), GTM, and Looker Studio. • Paid Media Strategist: You have hands-on experience running and scaling campaigns in Google Ads and LinkedIn Ads for B2B audiences. • Web & CRO Advocate: You have a strong grasp of A/B testing, landing page optimization, and UX principles. • B2B Tech Marketer: You have a working knowledge of B2B SEO principles and marketing automation platforms (Marketo or Salesforce). • A Data Storyteller: You can translate complex data into clear, actionable recommendations for clients and leadership. • A Natural Leader: You set high standards for execution and can align cross-functional teams (Sales, MOPS, CS). • AI-Literate: You practically use AI for briefs, QA, and content repurposing.