Paid Social Specialist

🕒 April 23

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 55%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RWS Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

RWS Group is a leading provider of AI-powered language services and technology, specializing in translation and localization for a variety of industries. With a focus on enhancing global communication, RWS offers solutions that improve translation quality, manage multilingual content, and streamline the localization process. Their services cater to sectors such as aerospace, finance, legal, life sciences, and technology, leveraging advanced AI to ensure clients can effectively connect across languages and cultures.

📋 Description

• Plan, execute, and optimize paid social activity across LinkedIn, Meta, and additional channels • Drive awareness, demand, and pipeline growth for RWS • Influence buying groups across the full funnel, from early awareness through lead generation and opportunity creation • Execute paid media strategy with the Head of Paid Media • Partner with Campaign Managers on growth initiatives • Test and optimize creative, audiences, and formats to improve performance and efficiency • Optimize websites and landing pages to improve conversion, engagement, and user journeys • Identify friction points and drop-offs and implement improvements to layouts, messaging, CTAs, and forms • Run A/B and multivariate tests from setup through analysis and insights • Monitor performance metrics and provide actionable recommendations • Collaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion paths • Support personalization initiatives and ensure proper testing and implementation

🎯 Requirements

• Experience in CRO, digital optimization, or performance marketing • At least 3 years of experience working B2B • Hands-on A/B testing and website analytics experience • Strong analytical skills and understanding of user behavior • Knowledge of UX principles and conversion best practices • Familiarity with Google Analytics and HubSpot • Detail-oriented, structured, and data-driven mindset

🏖️ Benefits

• Equal employment opportunity • Work environment free of discrimination and harassment • Opportunities for individual growth and career development • Inclusive and diverse workplace