Paid Media Specialist

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October 17

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Ryz Labs

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Ryz Labs builds startups from the ground-up and helps other startups scale by providing top-tier technical talent solutions.

11 - 50 employees

📋 Description

• Plan, build, and optimize paid campaigns across Google Ads, Meta, and other high-performing channels. • Conduct comprehensive audits of current ad accounts to identify areas for growth and immediate performance improvements. • Develop and execute strategic media plans focused on driving high-quality traffic, engagement, and conversions while maintaining a strong ROAS. • Collaborate with creative teams to ensure ad creatives and copy reflect the brand’s luxury positioning and resonate with the target audience. • Monitor campaign performance daily and report on key metrics such as CPA, ROAS, CTR, and conversion rates. • Use data-driven insights to continuously refine targeting, bidding, and creative strategy. • Stay updated on digital advertising trends, algorithm changes, and emerging channels relevant to luxury and lifestyle brands. • Manage and allocate budgets efficiently to maximize results across campaigns.

🎯 Requirements

• 4+ years of experience managing paid media for premium or e-commerce brands. • Proven success scaling ad accounts across Google Search, Shopping, Meta Ads, and other platforms. • Strong analytical mindset — you speak in terms of ROAS, CTR, CVR, and CAC, not just impressions. • Experience working with U.S.-based companies or clients, understanding their market dynamics and communication standards. • Familiar with AI-driven optimization tools (e.g., Smart Bidding, Performance Max, creative automation).

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development