Product Marketing Manager

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6 days ago

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Saipos | Sistema para Restaurante

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eCommerce • Food Service • SaaS

Saipos is a comprehensive restaurant management system that offers solutions for various types of food establishments, including delivery services, pizzerias, sushi bars, and franchises. With features like digital menus, automated delivery routing, and financial control, Saipos aims to enhance operational efficiency and improve customer service for its users. The software integrates with major delivery apps and is designed to streamline business processes within the food service industry, making it an ideal choice for over 10,000 restaurants looking to optimize their management practices.

51 - 200 employees

Founded 2017

🛍️ eCommerce

☁️ SaaS

📋 Description

• Define and lead go-to-market strategies for product launches, updates and significant improvements; • Create clear communication plans tailored to different customer profiles, channels and stages of the customer journey; • Design communication and engagement strategies that encourage feature adoption as well as upsell and cross-sell opportunities; • Act as a bridge between Product and other teams (Customer Success, Sales, Marketing, Support), ensuring understanding and consistency in communication about features and incidents; • Collaborate on building and prioritizing initiatives with Product Managers (PMs), bringing market, competitor and customer-need insights; • Improve processes, workflows and customer communication channels (email, WhatsApp, in-app notifications, help center, among others); • Define and monitor KPIs and success metrics for launches, communications and area performance; • Ensure product communications reflect the brand positioning, the value of deliverables and Saipos' value proposition and differentiation; • Support the product team in creating materials for training, internal alignment and roadmap presentations; • Conduct research and gather customer feedback to refine messaging and improve the communication journey across touchpoints; • Analyze the market, competitors, trends and user needs to inform positioning and strategies; • Support communications with partners and initiatives to strengthen relationships with them; • Contribute actively to the evolution of Product Marketing processes within the Product organization; • Be creative, collaborative and adaptable in a fast-growing, dynamic environment.

🎯 Requirements

• 3+ years of experience in Product Marketing or similar roles, with a focus on go-to-market strategies and product communication; • Bachelor's degree or higher in a related field; • Experience in technology companies, preferably with B2B SaaS products; • Strong writing and communication skills, with the ability to translate technical concepts into clear, compelling, customer-value-oriented messages; • Ability to structure and improve communication processes with a focus on experience and engagement; • Familiarity with communication channels and tools (email, WhatsApp, in-app notifications, CRMs, marketing automation, etc.); • Experience defining and tracking product marketing and feature adoption metrics and KPIs; • Analytical capability to generate insights from usage data, interviews, surveys and benchmarks; • Experience in early-stage contexts or lean teams, taking ownership in defining and executing processes; • Strategic, autonomous profile with strong execution skills and the ability to collaborate across areas.

🏖️ Benefits

• Contract-based (PJ) with a paid 30-day rest period; • Company-paid health insurance (100%) for PJ contractors after 6 months of active service; • Dental plan (available to PJ contractors after 6 months of active service); • Life insurance; • Day off during your birthday month; • Gympass discount; • No dress code; • Extended maternity and paternity leave;