Lifecycle Marketing Manager

November 24

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Sandboxx

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B2C • eCommerce

Sandboxx is an app designed to support and connect the military community and their families. The platform allows users to send letters, photos, and gift cards to military recruits and service members efficiently and quickly, often delivering much faster than traditional mail. Sandboxx offers features specifically tailored for every stage of military life from recruits to active duty personnel to veterans. The app also provides motivational content, military news, and resources to help families stay informed and connected with their loved ones during their service. It serves as a crucial communication tool, offering comfort and support to both service members and their families, enhancing the overall military experience through technology.

51 - 200 employees

👥 B2C

🛍️ eCommerce

💰 $8M Private Equity Round on 2021-12

📋 Description

• Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention. • Develop multi-channel campaigns across email, push, in-app, and app inbox that speak to users at key moments. • Use segmentation and behavioral data to send the right message at the right time. • Launch programs that deepen engagement and drive repeat usage and purchases. • Test new ideas, analyze results, and continuously refine your approach. • Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand. • Use insights to improve onboarding, messaging, and the overall user experience. • Track performance, analyze trends, and report on key lifecycle and retention metrics.

🎯 Requirements

• 4-6 years of experience in lifecycle marketing, CRM, or retention roles • Hands-on experience with Iterable (required) • Familiarity with WordPress or similar CMS platforms • Strong project management skills using Asana, Monday.com, Wrike, etc. • Strong grasp of automation logic, audience segmentation, and channel orchestration • Data-driven with an analytical mindset and curiosity to test and learn • Excellent communication skills and comfort working cross-functionally • Creative thinker who can balance storytelling with measurable results • Experience with or understanding of military life is a strong plus

🏖️ Benefits

• Competitive salary and equity incentive plan • 401(k) with company match • Top-tier health, dental, and vision coverage for you and your family • Flexible PTO and paid parental leave • A mission-driven team that cares deeply about our users and one another