Commercial/TPA Product Manager

Job not on LinkedIn

November 21

Apply Now
Logo of Sanford Health

Sanford Health

Healthcare Insurance

Sanford Health is the largest rural health system in the United States, dedicated to transforming the healthcare experience and providing access to world-class healthcare in America's heartland. Headquartered in Sioux Falls, South Dakota, Sanford Health serves over 1. 4 million patients and nearly 200,000 health plan members across 250,000 square miles. The integrated health system includes 48 medical centers, 211 clinic locations, and more than 160 senior living centers, employing 2,900 physicians and advanced practice providers. Sanford Health is committed to offering compassionate care through its Centers of Excellence, focusing on specialties such as cancer, orthopedics, women’s health, and genetics. Additionally, it provides affordable health insurance, engages in extensive clinical trials, and supports personalized genetic medicine.

10,000+ employees

Founded 1894

⚕️ Healthcare Insurance

📋 Description

• Leads the end-to-end product lifecycle, from concept and feasibility through development, launch, and performance evaluation to assure alignment with Sanford Health System and Sanford Health Plan strategic goals. • Collaborates with leadership, Performance Excellence, and cross-functional teams to ensure product feasibility, translating market needs into actionable requirements that drive the development of market-driven products and services. • Develops and manages comprehensive product plans, including cost-benefit analyses, budgets, schedules, and work plans to support the ongoing success of assigned product lines. • Coordinates and leads multidisciplinary teams to assess market opportunities, determine financial viability, and evaluate sales potential. • Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach efforts. • Evaluates and integrates data to inform lifecycle decisions and ensure continuous improvement. • Develops competitive intelligence tools to assess Sanford Health Plan and Sanford Health System product positioning in the market and identify opportunities for innovation and differentiation. • Leads stakeholder engagement throughout the product development lifecycle, establishing regular communication, facilitating discussions, and preparing for executive and governance reviews.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field required. • Master’s Degree in Marketing, Business, or related field, preferred. • Minimum five to ten years’ of relevant experience in healthcare and/or consumer product marketing with emphasis in product management and strategy development.

Apply Now

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