Campaign Specialist

🕒 June 26

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $62k - $72k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

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SANS Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

Cybersecurity • Education • SaaS

SANS Institute is a leading organization specializing in cybersecurity training and education, providing a wide range of hands-on courses, certifications, and degree programs aimed at enhancing the skills and expertise of cybersecurity professionals. Founded in 1989, it offers expert-led training sessions globally, alongside resources like webinars and podcasts to support ongoing learning and development in the cybersecurity field. SANS Institute is dedicated to helping individuals and organizations mitigate cyber risks through rigorous training that aligns with industry standards and best practices.

📋 Description

• Serve as the subject matter expert in demand generation, marketing strategy, campaign development and execution, email marketing, digital marketing, and social media marketing. • Lead the development and execution of email and social media strategies for SANS training programs and quarterly promotional campaigns. • Create, manage, and maintain a comprehensive marketing content calendar for SANS training initiatives, ensuring alignment across campaigns, optimized audience targeting, and coordinated launch schedules. • Partner with cross-functional stakeholders to align annual marketing plans, content calendars, and concurrent campaign activities. • Monitor campaign performance, analyze results, and deliver actionable insights and recommendations to North America Marketing Leadership to drive continuous optimization and growth. • Collaborate proactively with internal clients and business partners to ensure strategic alignment, operational efficiency, and effective execution of marketing objectives across the organization. • Perform other related duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field required. • 2–4+ years of experience in marketing, demand generation, or marketing communications. • Experience with marketing automation platforms (e.g., Marketo, Pardot, Marketing Cloud) and CRM systems (Salesforce preferred). • Interest in emerging marketing technologies, including AI and large language models (LLMs), with a desire to expand expertise. • Strong analytical mindset with the ability to measure performance, identify insights, and continuously optimize marketing programs. • Proven ability to manage multiple projects and priorities in a fast-paced, evolving environment. • Excellent written and verbal communication skills, including experience developing content across email, web, social media, and demand generation channels. • Demonstrated success executing complex, multi-channel marketing campaigns from planning through delivery. • Strong project management and stakeholder management skills, including collaboration with cross-functional teams, agencies, and external vendors. • Highly organized, detail-oriented, and capable of solving problems independently while exercising sound judgment. • Collaborative team player with the ability to build relationships, influence outcomes, and drive alignment across multiple teams. • Creative, proactive, and self-motivated professional who thrives in a dynamic environment and takes ownership of results. • Commitment to maintaining brand standards and ensuring consistency across all marketing communications and materials. • Ability to travel up to 30% of the time to support events, onsite promotions, and customer engagement activities. • Unrestricted authorization to work in the USA; visa sponsorship is not available.

🏖️ Benefits

• Competitive base salary, bonus opportunities, and a 401(k) plan with company match. • Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP). • Generous paid time off, including volunteer time. • Access to professional development and SANS training opportunities.