Marketing Automation Lead

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September 24

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SAVii

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Finance • Fintech • Wellness

SAVii is a financial services company that offers salary-linked financial benefits, including salary loans, free insurance, and savings accounts to employees in partnership with their employers. They provide hassle-free setup with minimal requirements, dedicated support, and convenient online access, ensuring financial wellness and better money management for employees. SAVii is trusted by over 600,000 users at more than 100 companies, making financial services more accessible and reliable than traditional banks and money lenders.

201 - 500 employees

💸 Finance

💳 Fintech

🧘 Wellness

📋 Description

• Manage the distribution list and set up, create, and execute all marketing campaigns using Hubspot, Customer.io, Zapier • Take ownership of omnichannel campaigns leveraging email, push notifications, SMS, and other communications • Contribute to daily operations of the digital team and manage the marketing technology stack • Manage and improve engagement campaigns to move leads through the marketing funnel • Manage marketing automation rules and logic, landing pages, and reports • Design and build automated email marketing flows and email campaigns • Create, test and optimize campaign landing pages to improve conversion funnel • Interpret campaign analytics to measure performance and identify weaknesses • Maintain a data-driven approach via continual experimentation and optimization (A/B testing) • Maintain company and customer segment databases and leverage highly-segmented data • Coordinate with internal and external stakeholders on various campaigns

🎯 Requirements

• At least 2 solid years of experience in an automation role • Strong analytical and technical skills • Experience with marketing automation platforms such as Hubspot, Customer.io and Zapier • Technologically savvy and easy to adapt with new tools • Good communication skills • Experience designing and building automated email marketing flows and email campaigns • Experience managing omnichannel campaigns (email, push, SMS) and marketing technology stacks • Experience with A/B testing, campaign analytics, landing pages, and segmentation

🏖️ Benefits

• Remote-first / flexible work arrangements (work where you’re most productive) • Flexible benefits designed to support work and personal life • Professional growth and professional development opportunities • Culture of collaboration, respect, and continuous growth • Diversity & inclusion; Equal Opportunity Employer • Opportunity to make a direct impact on employees' financial wellness