Product Marketing Analyst

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October 24

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SBC Performance

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Media • B2C • eCommerce

SBC Performance is a full‑stack performance marketing agency that builds and manages scalable advertising programs across Meta, TikTok, Google and other paid channels. They provide ad infrastructure, creative production, media buying and analytics to drive measurable user acquisition, improve ROAS and optimize campaign performance for apps and e‑commerce brands. SBC positions itself as a partner for growth, delivering platform-specific creatives, compliant account management and data‑driven scaling strategies.

11 - 50 employees

Founded 2023

📱 Media

👥 B2C

🛍️ eCommerce

📋 Description

• Collect, clean, and validate marketing and product performance data from multiple sources, including product usage analytics, campaign data, and financial reports. • Develop and maintain dashboards and reports to track key KPIs such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, retention, and ROI. • Calculate and interpret core business metrics — including churn rate, payback period, and funnel efficiency — to guide data-driven marketing and product decisions. • Translate complex data findings into clear, actionable insights that inform marketing strategies, campaign optimization, and product positioning. • Support A/B tests, funnel optimization, and growth experiments by analyzing results and identifying key performance drivers. • Collaborate cross-functionally with product managers, marketers, and engineers to define analytics requirements and ensure data accessibility. • Conduct trend and predictive analyses to forecast marketing performance and identify emerging opportunities for growth. • Ensure data accuracy, consistency, and compliance with company policies and data governance standards.

🎯 Requirements

• Bachelor’s degree in Data Science, Statistics, Economics, Computer Science, or a related field. • Proven experience as a Product Marketing Analyst, Marketing Analyst, Data Analyst, or similar role in a web or mobile consumer app environment, primarily within the B2C segment. • Strong proficiency in marketing analytics, customer segmentation, A/B testing, cohort analysis, and performance measurement across campaigns and channels. • Hands-on experience with analytics and visualization tools (e.g., Google Analytics, PostHog, Mixpanel, Tableau, Power BI, or Looker). • Proficiency in SQL and strong command of Excel or equivalent analytical tools. • Practical experience with growth marketing concepts, funnel analysis, and optimization experiments. • Understanding of data pipelines and ETL processes for managing large datasets from multiple sources. • Ability to translate data insights into clear recommendations for both technical and non-technical stakeholders. • Highly detail-oriented with strong problem-solving and strategic thinking skills.

🏖️ Benefits

• Competitive salary & growth opportunities. • A chance to work on cutting-edge AI + personality test products. • Collaborative, creative, and supportive team culture. • Flexible work setup (remote/hybrid).