Product Marketing Manager

4 days ago

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SBC Performance

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Media • B2C • eCommerce

SBC Performance is a full‑stack performance marketing agency that builds and manages scalable advertising programs across Meta, TikTok, Google and other paid channels. They provide ad infrastructure, creative production, media buying and analytics to drive measurable user acquisition, improve ROAS and optimize campaign performance for apps and e‑commerce brands. SBC positions itself as a partner for growth, delivering platform-specific creatives, compliant account management and data‑driven scaling strategies.

11 - 50 employees

Founded 2023

📱 Media

👥 B2C

🛍️ eCommerce

📋 Description

• Build and optimize full user funnels: landing pages, onboarding, activation flows, paywalls, CRM, and retention loops • Analyze user behavior, identify bottlenecks, and run A/B tests to improve conversion rates • Develop positioning and benefit-driven messaging for new features and updates • Ensure messaging consistency across ads, landing pages, product screens, and CRM • Lead GTM strategies for feature releases and product rollouts • Prepare detailed briefs and collaborate closely with product, marketing, design, analytics, and creative teams • Conduct user research, interviews, surveys, and JTBD analysis • Track market and competitor trends in web & mobile apps, AI, and EdTech • Own lifecycle flows: onboarding, activation, reactivation, upsell, churn reduction • Monitor key funnel metrics and prepare performance reports • Produce briefs for creative assets: landing pages, paywalls, product videos, ad creatives • Translate complex product features into simple, compelling visuals and copy

🎯 Requirements

• 2+ years of experience in Marketing roles (Product Marketing, Growth Marketing, Performance or Lifecycle Marketing), web preferred • Strong, hands-on experience working with funnels: quiz, onboarding, paywalls, CRM, activation, retention • Proven track record of improving conversion metrics and running product or marketing experiments • Experience with subscription-based apps or digital products • Proficiency in analytics tools such as Mixpanel, GA4, Firebase, Appsflyer, Amplitude, PostHog • Strong copywriting and messaging skills for landing pages, ads, and in-product content • Understanding of segmentation, personas, and user psychology • Nice to have: Experience in EdTech or educational digital products, Experience with AI-driven apps, Paywall optimization experience (pricing tests, trial mechanics, value prop experiments), Understanding of performance marketing and creative testing workflows, Experience with funnel builders (Webflow, Lovable, etc.)

🏖️ Benefits

• Remote work • Competitive compensation • Flexible working hours (start between 9:00–11:00 CET) • All necessary equipment • Paid vacation and sick leave • Educational support: reimbursement for certifications, courses, and training • Company events and internal knowledge-sharing activities • Transparent communication and an open feedback culture