Senior Marketing Analytics Analyst

Yesterday

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $80.3k - $116.2k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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SCAN

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Healthcare Insurance • B2C

SCAN is a mission-driven healthcare organization focused on reinventing aging by delivering evidence-based, patient-centered care and coverage for older adults. It operates an integrated portfolio including health insurance plans with innovative benefits, in-home and virtual primary care, support programs for caregivers and homebound older adults, and specialized services for vulnerable populations. SCAN also invests in and partners with companies that advance care models and resources to help older adults remain healthy and independent at home.

1001 - 5000 employees

Founded 1977

⚕️ Healthcare Insurance

👥 B2C

📋 Description

• Joining the SCAN team focused on acquisition marketing analytics and operations • Creating marketing data strategy, setting up data structure and implementing reports • Ensuring data integrity and compliance with privacy regulations • Leading development and driving evolution of dashboards, reports, and KPIs to track marketing performance • Collecting, analyzing, and interpreting marketing data from multiple sources (CRM, digital platforms, sales reports) • Collaborating with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives • Providing actionable insights to improve customer acquisition, retention, and engagement • Supporting forecasting, budgeting, and ROI analysis for marketing initiatives

🎯 Requirements

• Bachelor's Degree or equivalent experience required • Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred) • 5+ years in marketing analytics or related role • Proven experience with MS Excel (formulas and advanced analysis) • Experience with data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot) • Expertise in digital media and direct-to-consumer marketing or comparable experience • Experience with strategic planning is preferred • Understanding of digital campaign performance, attribution, and optimizations • Expertise in understanding consumer conversion funnels • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required • Agency background is preferred • Google AdWords, Analytics and Google Data Studio experience preferred • Familiarity with website analytics and reporting as it relates to digital marketing • Excellent written and verbal communication skills • Ability to work and deliver multiple projects simultaneously on tight deadlines • Excellent organizational and project management skills • Advanced MS Excel expertise (formulas, pivots, analyses)

🏖️ Benefits

• Robust Wellness Program • Generous paid-time-off (PTO) • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday • Excellent 401(k) Retirement Saving Plan with employer match and contribution • Robust employee recognition program • Tuition reimbursement • Annual employee bonus program