Store Opening Marketing Manager

🕒 July 28

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Scenthound

11 - 50 employees

👥 B2C

🧘 Wellness

🔥 Funding within the last year

💰 Private equity on 2025-11

B2C • Wellness

Scenthound is a consumer-focused dog wellness and grooming provider offering a membership-based model for regular hygiene services. They provide a core package of bathing, ear cleaning, nail trimming, and teeth brushing, with add-on services like blow-drying and haircuts. Scenthound emphasizes monthly routines, a 6-point wellness check, and technology-based wellness tracking to keep pet owners informed about their dog's health.

📋 Description

• Serve as the first marketing point of contact for new franchisees • Evaluate the competitive landscape and market characteristics • Oversee all digital setup for new locations • Partner with media agencies to brief in the pre-sale media strategy • Monitor pre-sale performance daily and weekly • Communicate results and insights to franchisees on a regular basis • Hold post-opening spend levels steady through the first three months • Conduct check-ins with franchisees to review performance • Manage and report on offer testing across new location cohorts

🎯 Requirements

• 5+ years in franchise, multi-unit retail, or local/regional marketing • Strong project management skills; comfortable running 8–12 simultaneous location launches • Clear, confident communicator who can build trust with franchisee operators • Comfortable working with CRM systems, analytics platforms, and digital ad account dashboards • Prior experience in a franchise system specifically is a strong plus

🏖️ Benefits

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business

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