CRM Manager

Job not on LinkedIn

🕒 August 20

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scientific Games

WebsiteLinkedInAll Job Openings

10,000+ employees

🎮 Gaming

🤝 B2B

Gaming • B2B

Scientific Games is now home to all Lottery products and services, while Light & Wonder focuses on Gaming and iGaming. As the world’s leading lottery company and a trusted partner for government lotteries, Scientific Games plays a critical role in the gaming ecosystem. The company is undergoing strategic transformations to enhance its offerings and continue its collaboration in the industry.

📋 Description

• Define lifecycle strategies across onboarding, activation, retention, reactivation, loyalty engagement, and churn prevention • Develop test-and-learn roadmaps and optimization plans based on jurisdiction business objectives • Translate customer behavior and business goals into actionable CRM recommendations • Identify new engagement opportunities, audience strategies, and personalized lifecycle enhancements across jurisdictions • Create, manage, and optimize automated and calendar-driven CRM programs that drive incremental activity and revenue across player lifecycle stages • Develop workflows for email, push notifications, and other relevant channels tailored to player journeys • Support onboarding of new jurisdictions and explain CRM capabilities, limitations, and best practices • Act as an internal Optimove expert, including platform and technical components • Support roadmap feature development and opportunity sizing • Troubleshoot platform issues and recommend improvements • Assist in evaluating new channels, products, and platform functionality • Identify opportunities to improve engagement and retention across the platform and player base • Leverage customer behavior, historic campaign performance, and channel analytics to guide strategy and optimize campaigns • Partner with product teams on data mapping, segmentation initiatives, and attribution calculations • Translate campaign and player behavior data into actionable business insights and strategic recommendations • Support monthly, quarterly, and annual business reviews through performance analysis and optimization planning • Partner with data, product, and analytics teams to understand customer attributes and targeting capabilities • Validate audience eligibility logic and segmentation requirements • Identify data gaps and recommend improvements to personalization and reporting • Support documentation of customer data, attributes, and CRM-related business rules • Partner cross-functionally with marketing, product, iLottery, and loyalty teams to deliver integrated campaigns • Train and support loyalty CRM team members on Optimove usage, campaign development, and best practices • Build relationships with internal stakeholders, clients, and external partners/vendors to align on business goals

🎯 Requirements

• Proven experience in CRM, ideally within digital gaming, lottery, or consumer engagement industries • Hands-on expertise with Optimove or similar CRM platforms; Optimove certifications a plus • Familiarity with CRM data models, customer attributes, integrations, and marketing technology ecosystems • Experience working with customer data, segmentation strategies, reporting, and marketing performance analysis • Proficiency in building and executing automated workflows, segmentation, and personalization campaigns • Excellent communication, collaboration, and stakeholder management skills • Ability to manage multiple projects simultaneously with a focus on deadlines, quality, and measurable outcomes • May be required to obtain gaming or other licenses, undergo background investigations or security checks, or meet standards dictated by law, regulation, or contracts • Must consent to a due diligence/background investigation as a prerequisite to employment, to the extent permitted by law

🏖️ Benefits

• Equal Opportunity Employer • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions