Marketing Manager, Digital and AI

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September 7

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RECODemand Corp.

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Energy • SaaS • Renewable Energy

RECODemand Corp. is a comprehensive operations management platform tailored for renewable energy installers and operations & maintenance providers. It centralizes various business functions, allowing teams to manage projects, automate workflows, handle field execution, and integrate software tools for enhanced efficiency. With features such as project management, reporting, and inventory management, RECODemand Corp. aims to streamline operations in the solar PV and EV charging segments among residential and commercial markets.

11 - 50 employees

Founded 2019

⚡ Energy

☁️ SaaS

📋 Description

• Design and manage lifecycle campaigns guiding prospects and customers through onboarding, adoption, and expansion using automation and AI. • Create and scale customer-facing content with AI tools, ensuring consistent, tailored messaging repurposable across channels. • Develop and execute multi-touch GTM growth campaigns to reach new ICPs and support upmarket expansion, aligned with Sales and CS. • Lead customer communications across email, newsletters, and product updates; build advocacy and market positioning programs. • Translate product updates into customer-centric communications and enablement content that drive adoption and self-serve usage. • Plan and execute customer-facing webinars and spotlight programs covering planning, promotion, execution, and follow-up. • Evaluate emerging AI marketing tools and guide internal adoption to improve efficiency, personalization, and scalability.

🎯 Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, or related field from a top-tier university or program. • Some experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth companies. • Can connect marketing initiatives directly to GTM strategy, revenue growth, and expansion into new ICPs. • Interest or experience experimenting with AI tools (ChatGPT, Jasper, Canva AI, Mutiny, HubSpot AI). • Understanding of how AI and workflow automation enhance personalization, efficiency, and scale. • Comfortable using analytics tools (HubSpot, GA4) to evaluate campaign performance. • Can interpret results, pivot fast, and scale what works. • Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up. • Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners. • Excellent written and verbal communication skills for crafting clear, compelling messages. • Strong attention to detail in ensuring brand consistency across all marketing materials. • Comfortable wearing multiple hats and adapting to shifting priorities in a startup setting.

🏖️ Benefits

• Competitive salary. • Fully remote, work from home anywhere in Canada. • Health, dental, and vision insurance. • Health and wellness spending account. • Opportunities for professional development and training. • Collaborative and innovative work environment.