Marketing Specialist

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Scopic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2006

🏥 Healthcare

📣 Marketing

📦 Logistics

Healthcare • Marketing • Logistics

Scopic is a software development company specializing in custom software solutions, mobile and web development, AI consulting, and digital marketing services. With expertise in various technologies such as PHP, Node. js, and AWS, Scopic caters to diverse industries including healthcare, finance, and education. They focus on transforming client ideas into innovative applications while ensuring high-quality user experiences and effective marketing strategies.

📋 Description

• Independently plan, launch, manage, and optimize PPC campaigns across Google Ads, paid social, display, and remarketing • Analyze campaign and funnel performance to improve lead quality, conversion rates, acquisition costs, and ROI • Plan, implement, and track digital marketing campaigns across email, social media, content, and paid channels • Develop and execute growth experiments across advertising, landing pages, email, content, and social media • Conduct market, audience, keyword, and competitor research • Write, proofread, and edit SEO-driven content independently • Brainstorm and develop creative marketing campaigns for Scopic and Scopic Studios clients • Optimize web content and campaigns for visibility, engagement, and conversion • Collaborate with cross-functional teams on brand awareness and marketing efforts • Manage multiple projects in parallel while ensuring quality and timely delivery

🎯 Requirements

• 4+ years of hands-on digital or growth marketing experience across multiple channels • Strong practical expertise in PPC, including independent management and optimization of Google Ads, Meta Ads, and other paid campaigns • Proven experience managing and scaling PPC campaigns with clear, data-backed results • Experience improving qualified leads, conversion rates, CPA, CPL, ROAS, or revenue • Problem-solving skills and an analytical, data-driven mindset • Experience designing, prioritizing, and evaluating marketing experiments • Strong understanding of the complete acquisition funnel • Ability to identify growth constraints and recommend prioritized solutions • Experience auditing underperforming campaigns, funnels, or channels • Knowledge of campaign structure, keyword strategy, bidding, targeting, negative keywords, audience segmentation, creative testing, and budget allocation • Strong writing skills and ability to create SEO-optimized content independently • Experience in at least two additional areas such as email marketing, lead generation, conversion optimization, content marketing, SEO, social media, or marketing automation • Strong analytical and problem-solving skills, including working with incomplete data and questioning assumptions • Versatility and adaptability with new tools, industries, and campaign types • Excellent communication skills and fluency in English • Stable internet connection • Bonus: B2B lead generation, landing-page/CRO, email automation, lead nurturing, CRM campaigns, structured growth experimentation, WordPress, Google Search Console, Google Data Studio, or GEO familiarity

🏖️ Benefits

• Paid training and other professional opportunities • Flexible schedule and freedom to choose your time zone and preferred hours • Ability to travel and work from anywhere • Consistent flow of engaging, challenging work • Annual pay increases for good performance • Compensation paid monthly via wire transfer