Director of Product Marketing

November 19

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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ScreenPal

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Education • Media • SaaS

ScreenPal is an innovative platform that provides comprehensive tools for video creation and sharing, supporting users in capturing, creating, and distributing videos and images effectively. The platform offers a variety of features including screen recording, video editing, image editing, video hosting, and video quizzing, making it suitable for both educational and business applications. ScreenPal integrates seamlessly with learning management systems and business tools, enhancing collaboration and communication with advanced video analytics and interactive content capabilities. With a user-friendly interface, ScreenPal empowers educators, students, and businesses to communicate visually and engage their audiences efficiently.

11 - 50 employees

Founded 2006

📚 Education

📱 Media

☁️ SaaS

📋 Description

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more. • Lead cross-functional planning and execution for product launches and major marketing initiatives. • Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies. • Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline. • Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions. • Lead integrated campaigns that generate high-quality leads with measurable ROI. • Manage global digital programs including social media, email, and content marketing. • Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods. • Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions. • Use video as a core communication medium—internally and externally. • Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution. • Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal. • Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs. • Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards. • Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field. • 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred). • Exceptional storytelling skills; strong writer and editor capable of producing high-quality content. • Highly data-driven with experience optimizing programs to achieve company-level targets. • Demonstrated success scaling product-led growth and demand generation programs. • Strong data visualization skills and the ability to clearly communicate insights and business impact. • Expertise with CRM systems for lead generation, nurturing, tracking, and reporting. • Experience with web analytics, A/B testing, email marketing, social media, and other marketing tools. • Hands-on experience with content marketing, and lifecycle marketing. • Creative thinker capable of developing compelling customer-facing narratives.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Vacation, Sick & Public Holidays) • Work From Home