Growth Content Marketing Lead

November 15

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $100k - $125k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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SecureW2

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Cybersecurity • SaaS • Enterprise

SecureW2 is a cloud-native security platform that delivers adaptive, certificate-based authentication and provisioning to replace passwords and static credentials. Its JoinNow platform provides dynamic PKI, Cloud RADIUS, and cross-platform device trust to enforce least-privilege access for Wi‑Fi, SSO, ZTNA/VPN, desktop login, guest networks, and non-human identities. SecureW2 integrates with identity and endpoint stacks to continuously evaluate device, identity and risk telemetry and automatically update certificates and access policies at scale for enterprises, education institutions, and government organizations.

51 - 200 employees

Founded 2014

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

📋 Description

• Develop a deep knowledge of customers’ pain points & create genuinely useful, audience-first content • Own SEO topic cluster strategy across our core GTM themes, scaling net-new content and refreshes • Optimize content and track performance for AI Overviews and LLM-first search (AEO) without losing site of first principles • Work with contractors to develop video and multimedia assets optimized for SERP performance, as well as human and AI-driven discovery (e.g., YouTube transcripts, image alt-text, structured snippets). • Implement internal linking, schema markup, and CRO best practices across our pages • Track performance obsessively and optimize using A/B testing frameworks via GA4, GSC, SEMrush, Hockeystack, Visual Web Optimizer, & SFDC. • Connect traffic to MQLs to revenue. • Partner across the growth team to map content to outbound plays, verticals, and buying stages • Create high-impact assets for de-anon workflows, retargeting journeys, and post-click personalization • Write enablement content that drives success for BDRs and AEs: 1-pagers, app notes, white papers • Work with the demand gen team to create high-converting ad copy across channels • Create full-funnel email nurtures and outbounding sequences • Collaborate with product marketing and demand gen to test and perfect messaging across paid media and landing pages • Create a scalable system for tailoring content by ICP, stage, and deal type • Own the content calendar and manage workflows to consistently hit necessary cadences • Build a high-velocity engine for content creation, editorial/technical review, and publishing • Design and maintain agentic and AI-powered workflows to speed delivery, including tools like ChatGPT and Gemini , plus connectors like Zapier and n8n. • Implement editing processes to ensure brand voice consistency, as well as prevent hallucination and slop from AI-generated outputs. • Report regularly on organic web lead performance versus goals

🎯 Requirements

• 3 to 7 years in content marketing for B2B software/SaaS, preferably in the Cybersecurity, Cloud & Networking, Software Engineering or DevOps industries. • Honed demonstrable excellence in writing and editing, plus coaching teams to deliver the same • Deep mastery of GenAI, with strong opinions about its uses, potential, and limitations • Proven background in growing organic web leads through SEO strategy and conversion content • Track record of fruitful collaborations with Customer Success and Account Executive teams • Created campaign assets: ad copy, nurture sequences, landing pages, and more • Experience creating content that drives and enables enterprise sales in B2B SaaS • Strong analytics hygiene: UTMs, content tagging, assisted opp attribution

🏖️ Benefits

• Fully remote, flexible work environment • Competitive salary • Health, dental, and vision insurance • Growth opportunities in a rapidly scaling company • Be part of a team making a real impact in network security