Global Brand Senior Director – Creative and Digital

Job not on LinkedIn

October 22

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $175k - $260k / year

⏰ Full Time

🟠 Senior

👔 Director

🦅 H1B Visa Sponsor

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SecurityScorecard

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Cybersecurity • Enterprise

SecurityScorecard is a company that focuses on cybersecurity and risk management. It provides solutions for supply chain detection and response, third-party cyber risk management, and external attack surface management. By leveraging AI and security ratings, SecurityScorecard helps organizations improve their cybersecurity postures and manage risks effectively. The company's platform allows for monitoring and remediation of vulnerabilities, collaboration with vendors, and compliance with regulatory mandates. SecurityScorecard serves a diverse range of industries, including public sector, technology, healthcare, financial services, and more. Its comprehensive suite of tools and services, such as Security Ratings and MAX, empower organizations to proactively manage cyber risks and enhance their overall security structures.

501 - 1000 employees

Founded 2013

🔒 Cybersecurity

🏢 Enterprise

💰 $180M Series E on 2021-03

📋 Description

• Define and evolve the global brand strategy, positioning, and messaging to reflect SecurityScorecard’s category leadership in SCDR. • Translate complex cybersecurity and AI concepts into bold, clear narratives that resonate with CISOs, risk leaders, and business executives. • Lead integrated brand campaigns, corporate storytelling, and executive visibility initiatives that strengthen brand equity and recognition. • Ensure brand consistency across all channels, touchpoints, and internal communications. • Lead the Creative Studio function, overseeing the design of marketing assets, corporate campaigns, events, videos, infographics, and digital experiences. • Establish and maintain brand guidelines, visual identity systems, and design standards across global teams. • Drive innovative visual storytelling that elevates SecurityScorecard’s brand perception and emotional connection with audiences. • Partner with Product Marketing, Sales, and People teams to deliver impactful creative assets for demand generation, field marketing, customer advocacy, and internal culture programs. • Manage external design and production agencies, ensuring world-class execution that reflects brand integrity and innovation. • Own the global web strategy and experience, including site architecture, UX/UI design, content strategy, SEO, and analytics. • Lead the redesign and ongoing optimization of SecurityScorecard.com to deliver frictionless journeys, high conversion rates, and personalized engagement. • Integrate web and creative teams to ensure every visual and message aligns with the company’s brand promise and growth objectives. • Partner cross-functionally to ensure digital experiences support the full customer lifecycle — from awareness to retention and advocacy. • Lead digital marketing programs including paid media, retargeting, SEO/SEM, and content syndication to drive awareness and pipeline growth. • Leverage analytics, A/B testing, and AI-driven insights to continuously improve digital performance. • Explore emerging digital and creative technologies (AI design tools, personalization engines, 3D/interactive web) to differentiate SecurityScorecard’s digital experience. • Build, mentor, and scale a high-performing team spanning brand, web, creative, and digital operations. • Foster a culture of creativity, collaboration, and continuous improvement across internal and external contributors. • Set KPIs and dashboards that measure brand equity, digital performance, creative output, and marketing ROI.

🎯 Requirements

• 10+ years of experience in brand, creative, and digital marketing leadership, preferably within cybersecurity, SaaS, or high-growth technology. • Proven success leading brand transformations, web redesigns, and creative teams for global B2B enterprises. • Expertise in creative direction, UX/UI, digital strategy, and performance analytics. • Demonstrated ability to blend creativity with data-driven decision-making to achieve measurable impact. • Exceptional communication and storytelling skills; strong design sensibility and eye for aesthetics. • Experience managing in-house creative teams and external agencies to deliver world-class brand experiences. • Bachelor’s degree required; advanced degree in Marketing, Design, Communications, or Business preferred.

🏖️ Benefits

• Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!