Paid Media Team Lead

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September 11

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Seer Interactive

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B2B • Marketing

Seer Interactive is a transformational digital consultancy that leverages data, technology, and artificial intelligence to innovate and optimize services in search engine optimization (SEO), paid media, analytics, and creative services. As a Certified B Corporation, Seer Interactive is committed to community impact and sustainable practices, evidenced by their significant donations and volunteer work. They offer integrated marketing strategies that deliver real insights and results, striving to make a difference and shape the future in a dynamic digital landscape.

51 - 200 employees

Founded 2002

🤝 B2B

📋 Description

• Evangelize Seer's vision within Paid Media; working closely with Seer’s Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic Paid Media strategies • Drive full-funnel Paid Media strategy through an integrated approach, leveraging deep expertise across a variety of paid media channels (Google, FB/IG, LinkedIn, Programmatic, Pinterest, TikTok, Reddit and more!) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line • Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Media SMEs. You set a high bar for excellence and under your leadership-- your team rises to meet it • As Creative continues to become more important for the success of Paid Media, you will drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Performance Creative offering. • Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line. You’re the tried-and-true business partner client's dream of; positioning your team as an extension of theirs, taking their wins/losses as your own • From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too! You’ll work closely with our business development team to identify, qualify and close projects • Create and maintain scalable processes that support our transformation towards big data and holistic strategy in Paid Media-- driving buy-in and excitement across our division • Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry

🎯 Requirements

• You've managed Paid Media campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation. You know when & where to get your team’s precious time back using big data, automation, and machine learning • You have experience in “emerging channels” like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement. • Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from Creative, SEO, CRO and Analytics to build smarter Paid strategies • Your passion for people and ‘team’ is unprecedented. You love shaping the development of more junior team members, understanding their goals and guiding them towards new growth opportunities. You’re no newbie to managing teams and are comfortable with 4+ direct reports • You may have been a teacher in a past life, or maybe you currently coach on the weekends: you are skilled at developing and recognizing talent. Whether it's coaching up a green team member or providing recognition to celebrate the success of your team, these are leadership attributes you practice on the regular • You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you’ve got hands-on experience running campaigns and it’s made you the leader you are today • You know the world of Paid Media changes fast and it excites you! You're all over emerging trends, tools, tech, and data sets. You see the future of Machine Learning and AI in Paid Media. You bring fresh ideas to the table and fearlessly run alongside industry changes. You're quick to kick up a new opportunity and run with it; making data-driven, actionable recommendations to drive value for your clients • Your passion for Paid Media stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your team, clients, and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements • You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy. You understand data sources and constructs, and more! Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality • You have an eye for great talent -- finding them, keeping them, and growing them

🏖️ Benefits

• $95,000-$110,000/year - Your final offered compensation will be determined by your skills and experience • Evaluation of comp at least once a year • Benefit highlights