Senior Manager, Performance Marketing

November 20

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Sezzle

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Fintech • B2C • eCommerce

Sezzle is a financial technology company that offers a "buy now, pay later" service, allowing consumers to purchase products and pay for them in four interest-free installments over six weeks. The Sezzle app provides users with a flexible financing alternative to traditional credit cards, enabling instant approval decisions without impacting credit scores. Sezzle partners with various top brands, including Amazon, Walmart, and Target, to offer in-app and in-store payment options. The company's mission is to empower consumers financially by providing more financial freedom and control. It is available as a mobile app, with millions of downloads and high user ratings, and works towards accessibility and inclusion on its platform.

201 - 500 employees

Founded 2016

💳 Fintech

👥 B2C

🛍️ eCommerce

📋 Description

• Build and lead Sezzle’s cross-channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV. • Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU). • Own forecasting, pacing, and delivering on KPIs with a mindset toward efficiency. • Identify new performance channels and emerging platforms, and build test-and-learn frameworks. • Manage seven-figure+ budgets to drive optimal CAC, ROAS, and ARPU. • Lead Programmatic, Affiliate, SEO, and external agency teams to deliver strong ROI. • Build media roadmaps and campaign architectures based on market intelligence, competitive insights, and consumer behavior. • Oversee creative testing frameworks analyzing performance of creatives, offers, and audiences; provide data-backed recommendations to the Creative team. • Partner with Product, Revenue, and Leadership to align on business goals and prioritize marketing investments. • Report performance trends, insights, and opportunities to colleagues on a regular cadence with weekly check-ins. • Provide funnel/flywheel insights to help optimize conversion across paid, owned, and earned channels. • Own post-campaign analysis, channel attribution, and incrementality testing. • Bring deep analytical rigor to the budgeting process, projections and recommendations for re-forecasting. • Use analytics tools to translate complex bidding, attribution, and performance dynamics into clear storytelling for both technical and non-technical audiences.

🎯 Requirements

• 5+ years hands-on experience in performance marketing managing seven-figure budgets across paid social, affiliates, and programmatic channels. • Deep understanding of performance KPIs: ARPU, CAC, CPA, ROAS, LTV, retention funnels, incrementality, blended CAC, etc. • Strong SEO knowledge and the ability to manage SEO as a performance lever. • Strong communicator with experience influencing senior leadership and driving cross-functional alignment. • High bias for action, entrepreneurial spirit, thrives in ambiguity and loves building over maintaining. • Proven success scaling app downloads/engagement and e-commerce/retail performance campaigns. • Advanced experience in Meta Ads Manager, Google Ads, Google Analytics, and mobile measurement platforms (AppsFlyer or equivalent).

🏖️ Benefits

• Competitive salary • Unlimited PTO, volunteer hours and sabbatical • Life, STD/LTD, medical, dental and vision insurance • Highly discounted LifeTime gym membership • 401k with match • Collaborative fun co-workers • The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals