Content Strategist - Copywriter

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March 25

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Shop Innovator

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eCommerce • B2B • Productivity

Shop Innovator is a company that specializes in building, promoting, and supporting e-commerce websites, particularly on the Shopify platform. They offer a variety of services including website design and optimization, email marketing, social media marketing, and search engine marketing to help businesses enhance their online presence and sales performance. With a focus on personalized customer experience and digital marketing strategies, Shop Innovator aims to assist both new and established online retailers in achieving their business goals.

2 - 10 employees

Founded 2009

🛍️ eCommerce

🤝 B2B

⚡ Productivity

📋 Description

• Write persuasive and engaging product descriptions, category pages, and landing pages optimized for SEO and conversions. • Develop engaging email marketing campaigns and flows using Klaviyo, aligning with the customer journey. • Create long-form and short-form content, including blog articles, brand storytelling, case studies, and website copy. • Work closely with our design, UX, and marketing teams to ensure a cohesive brand voice across all digital touchpoints. • Develop high-quality ad copy for paid social, Google Ads, and retargeting campaigns. • Conduct keyword research and implement best SEO practices to enhance organic traffic. • A/B test messaging to optimize content performance. • Ensure all content aligns with accessibility best practices and e-commerce UX guidelines. • Leverage AI tools to increase efficiency and content quality. • Manage multiple brand voices and content projects simultaneously, ensuring consistency and quality.

🎯 Requirements

• 3+ years of copywriting experience, preferably in e-commerce or high-ticket product marketing. • Strong portfolio demonstrating expertise in e-commerce copywriting, SEO content, and email marketing. • Experience with Shopify and Klaviyo (or similar email marketing platforms). • Knowledge of high-ticket buyer psychology and luxury branding principles. • Excellent research skills, with the ability to translate complex product details into compelling, customer-friendly language. • Ability to write for different brand voices while maintaining clarity and consistency. • Strong understanding of conversion copywriting principles. • Proficiency in AI content tools and their applications in copywriting. • Nice-to-Have Skills: • Experience with AI content tools to enhance productivity. • Background in UX writing for e-commerce. • Basic knowledge of visual analytics tools (e.g., Hotjar) to inform content strategies.

🏖️ Benefits

• Competitive compensation with room for growth. • Flexible, remote work environment.