SEO Manager

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November 12

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Silverback Strategies

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Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

51 - 200 employees

Founded 2011

🤝 B2B

👥 B2C

📋 Description

• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies. • AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. • Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights. • Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner. • Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships. • Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale. • Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices. • Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies. • Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

🎯 Requirements

• Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results • Years of Experience: We’re seeking candidates with at LEAST 2 years of agency experience; 3 years of overall relevant marketing/SEO experience is required, 5+ years preferred. • Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients. • AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out. • Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar. • Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production. • Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog. • “Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king. • Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day. • Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match