Director of Sales

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🕒 July 24

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

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Silver Oak

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🛒 Retail

Food & Beverage • Retail

Silver Oak is a family-owned winery that has been producing high-quality wines for over 50 years. Specializing in Napa Valley and Alexander Valley Cabernet Sauvignon, they are known for their exceptional wines made from Pinot Noir, Sauvignon Blanc, and other varietals. Founded in 1972 by Ray Duncan and Justin Meyer, Silver Oak emphasizes innovative and sustainable viticulture practices. Today, it is run by Ray's sons and has also expanded by acquiring other properties, including OVID Napa Valley, and founding additional wineries like Twomey Cellars and Timeless Napa Valley.

📋 Description

• Develop and execute a comprehensive sales strategy for California, aligned with company goals and luxury brand positioning. • Lead strategic planning and forecasting for revenue, distribution, pricing, and inventory across all channels. • Build and maintain strong relationships with distributor partners and key accounts, ensuring alignment with sales initiatives and brand standards. • Drive brand presence and activation through education, events, and targeted marketing efforts. • Monitor market trends, competitor activity, and customer feedback to inform strategic decisions and optimize sales performance. • Ensure pricing integrity and compliance across independent, chain, and online retail channels. • Provide leadership, coaching, and performance management to the Regional Sales Managers (RSMs) and Field Sales Managers (FSMs), fostering a culture of accountability, collaboration, and continuous improvement. • Facilitate regular communication and strategic alignment between the sales team, distributors, and internal stakeholders. • Organize and lead business planning sessions, sales meetings, and professional development initiatives. • Support RSMs with territory coverage, administrative deliverables, and execution of sales programs. • Champion cross-functional collaboration with the National Accounts Team and Director of Eastern Sales to ensure seamless execution of national strategies. • Manage regional revenue and expense budgets, ensuring efficient use of resources and achievement of financial targets. • Oversee distributor performance, pricing strategy, and inventory management in California. • Lead data-driven analysis and reporting to track KPIs, identify opportunities, and support strategic initiatives. • Participate in annual planning, market assessments, and trade marketing calendar development. • Ensure timely and professional communication with internal teams and external partners.

🎯 Requirements

• Bachelor's degree or equivalent, five years’ experience, or equivalent combination of education and experience. • Proven track record of success and existing relationships with key accounts in their defined territory market highly preferred. • Understanding of luxury brand positioning. • Must reside within the territory. • Proficient with Microsoft Office and computer literate. • Must be a self-starter and be committed to excellence and high standards. • Strong interpersonal skills; excellent problem resolution and consultative sales skills. • Good judgment with the ability to make timely and sound decisions. • Ability to work independently and as a member of various teams and/or committees. • Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization. • Proven ability to handle multiple projects and meet deadlines. • Ability to perform quantitative analysis, prepare reports and business correspondence. • Strong organizational skills, versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.