Demand Generation Manager

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August 14

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Simetrik

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SaaS • Finance • Fintech

Simetrik is a company that provides a SaaS platform focused on simplifying, scaling, and automating financial control for businesses. Using No Code and AI technologies, Simetrik empowers financial teams to automate processes such as reconciliations and account management, thereby reducing financial risk and enhancing efficiency. With robust, scalable, and flexible systems supported by Big Data and AI, the platform allows for the centralization of information from various sources, providing real-time insights and data-driven decisions. Simetrik's solutions are particularly valuable for industries with high transaction volumes and the need for rapid innovation, such as banks, neobanks, retail, and e-commerce. Simetrik enables businesses to optimize financial management and focus on strategic growth with its integrated and secure technological approach.

201 - 500 employees

☁️ SaaS

💸 Finance

💳 Fintech

💰 $55M Series B on 2024-02

📋 Description

• Integrated Campaign Execution: Build and coordinate multi-touch campaigns across channels including: Paid media (SEM, GEO, display, social) ABM programs SEO/digital acquisition Webinars and virtual events • Partner with the Global Demand Generation team to execute and report on campaign performance. • Coordinate with Sales on outbound plays (e.g., cold sequences), ensuring account alignment and follow-up strategy. • Cross-functional Collaboration: Coordinate campaign strategy and execution across stakeholders: LATAM Marketing team (DGM): lead planning, account alignment, and oversee campaign results. Global Demand Gen: collaborate on execution and reporting. Agencies: manage creative, paid, and digital execution for events and brand campaigns. Partner with Revenue Operations, Product Marketing, Enablement, and Sales to ensure campaigns align with business goals and sales priorities. • Localization & Messaging: Work with the Marketing Director of Latam and CMO to localize content, messaging, and campaign assets to resonate with both Portuguese- and Spanish-speaking audiences. Work with Product Marketing to develop and pitch regionally relevant narratives while aligning with Simetrik’s global positioning. Ensure readiness of localized materials including landing pages, case studies, decks, and playbooks. • Event & Presentation Campaigns: Own regional marketing for events (digital and in-person), from planning to execution and results tracking Collaborate with agencies and Director of Marketing on major presentation campaigns to enhance brand presence and leadership in the LATAM fintech ecosystem. • Minimum Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field. 5+ years of experience in B2B demand generation, digital marketing, or integrated campaign management, preferably in SaaS or fintech. Proven experience running multi-channel campaigns (paid media, ABM, SEO, events) across multiple markets. Strong understanding of the LATAM market, with experience adapting messaging for Portuguese (for Brazil) and Spanish-speaking audiences. Fluency in English and at least one of Portuguese or Spanish (both preferred). Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines. Data-driven mindset with experience in marketing analytics, campaign tracking, and ROI reporting. Proficiency with marketing automation tools (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and digital advertising platforms. Excellent communication and collaboration skills, with experience working cross-functionally and with external agencies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. • 5+ years of experience in B2B demand generation, digital marketing, or integrated campaign management, preferably in SaaS or fintech. • Proven experience running multi-channel campaigns (paid media, ABM, SEO, events) across multiple markets. • Strong understanding of the LATAM market, with experience adapting messaging for Portuguese (for Brazil) and Spanish-speaking audiences. • Fluency in English and at least one of Portuguese or Spanish (both preferred). • Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines. • Data-driven mindset with experience in marketing analytics, campaign tracking, and ROI reporting. • Proficiency with marketing automation tools (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and digital advertising platforms. • Excellent communication and collaboration skills, with experience working cross-functionally and with external agencies.

🏖️ Benefits

• Well-funded and proven startup with large ambitions and competitive salaries. • Entrepreneurial culture where pushing limits, creating and collaborating is everyday business. • Open communication with management and company leadership. • Small, dynamic teams = massive impact. • 500USD a year for you to invest in learning.