Media Strategist

🕒 July 25

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $85k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

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SimpsonScarborough

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📚 Education

📣 Marketing

Education • Marketing

SimpsonScarborough is a full-service agency specializing in higher education branding and marketing. The company provides a range of services including brand strategy, creative, digital, media, and market research. It focuses on helping colleges and universities build inspiring and enduring brands. With insights into the latest trends and challenges in higher education marketing, it aims to support Chief Marketing Officers and their teams. SimpsonScarborough is committed to being an advocate and ally for higher education institutions, providing strategic insights and fostering brand development.

📋 Description

• Lead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partner. • Translate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forward. • Develop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journey. • Lead audience prioritization by identifying and prioritizing target audiences based on growth potential, institutional fit, and decision drivers—clearly distinguishing where focus (and budget) should go. • Partner with Creative, Strategy and Accounts teams to ensure messaging, briefs, and campaign ideas are rooted in insight and aligned to audience mindset and media approach. • Define success and drive performance by establishing KPIs aligned to campaign goals, interpreting performance data, and guiding strategic optimizations.

🎯 Requirements

• 4-6 years of experience in media strategy, planning, buying, and/or activation, with hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channels • Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes • Ability to explain complex media concepts in clear, accessible language for client education. • Experience defining KPIs, interpreting performance, and guiding optimization strategies • Bachelor’s degree and/or an equivalent combination of education and relevant experience.

🏖️ Benefits

• Comprehensive benefits package including nationwide health, dental, and vision coverage • 401(k) with employer contribution • Employer-paid life insurance and short-term disability • Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter • Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.