SVP, Product Marketing – Enablement

🕒 June 3

🌽 Illinois, Texas – Remote

🌽 Illinois – Remote 🤠 Texas – Remote

💵 $252k - $316k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Sinch

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $48.8M Post-IPO Debt - Sinch on 2024-09

Consulting • Logistics • Marketing

Sinch is a global communications platform (CPaaS) that provides APIs and applications for messaging, voice, email, verification, and conversational AI, along with network connectivity and telco services. It enables businesses to run marketing campaigns, send notifications and alerts, verify identities, and support customers across SMS, RCS, WhatsApp, email, and voice channels, backed by large-scale operator connections and infrastructure. Sinch serves enterprises and communication providers with scalable, secure messaging and voice infrastructure and developer-focused APIs and tools.

📋 Description

• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment. • Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences. • Lead the global revenue enablement strategy, ensuring all customer-facing teams are equipped with the messaging, content, tools, and training needed to accelerate revenue growth. • Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments. • Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness. • Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market. • Collaborate closely with technical teams to translate complex product features into clear, customer-centric benefits for each segment. • Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels. • Collaborate with cross-functional teams to create and implement marketing campaigns that resonate with target audiences across various touchpoints and segments. • Embrace an AI-first mindset to figure out how to scale our product marketing efforts more effectively. • Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments. • Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly. • Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals. • Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, ensuring Sinch is positively positioned within industry reports and evaluations. • Represent Sinch at leading industry events, conferences, and tradeshows showcasing our products and thought leadership.

🎯 Requirements

• 15+ years of proven experience in product marketing leadership roles within the technology or SaaS industry. • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. • Strong understanding of CPaaS, telecommunications, or related industries. • Demonstrated success in developing and executing go-to-market strategies for complex, technical products. • Excellent leadership, communication, and collaboration skills with a commitment to a customer-centric approach. • A change agent with a deep sense of curiosity, a growth mindset, and a passion for experimentation. • Experience partnering with product and GTM teams. • Capable of making decisive choices, even with incomplete data, to help drive growth.

🏖️ Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.