Content Marketing Manager

Job not on LinkedIn

January 10

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Logo of SkillHat

SkillHat

Education • Tech • Training

SkillHat is a company that trains motivated individuals in technical skills and places them in strategic roles at top companies worldwide. They offer a range of courses, including Agile Project Management, Business Analysis, Product Management, No-Code & AI Software Development, and Cybersecurity, along with 1-on-1 career coaching. SkillHat serves as a bridge between tech talent and industry needs, providing expert training and resources to help professionals enhance their skills and advance their careers in technology.

11 - 50 employees

Founded 2020

📚 Education

📋 Description

• Develop and execute multi-channel content strategies focused on customer acquisition, digital marketing, and offer creation. • Create content that sparks conversations, encourages shares, and increases reach across platforms through creative storytelling and trend alignment. • Plan, launch, and optimize marketing campaigns that directly impact funnel performance and company revenue. • Use tools like ManyChat and the company’s CRM to manage dynamic chatbots, automate workflows, and enhance campaign efficiency. • Analyze lead behavior, identify bottlenecks across organic and paid channels, and implement data-driven solutions to increase conversion rates. • Work closely with the CEO, Revenue Operations Manager, and Sales & Marketing teams to align messaging and offers with company goals. • Measure campaign success through key KPIs (leads generated, conversion rates, engagement metrics) and report actionable insights. • Oversee brand storytelling, social content creation, and marketing copy that resonates with the target audience. • Stay updated on digital trends, audience behavior, and competitor activities to refine strategies for growth. • Experiment with emerging tools and generative AI systems to improve content quality, targeting precision, and marketing automation.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent hands-on experience). • 2+ years of experience in content marketing, digital marketing, or related roles. • Proven ability to create viral or high-performing content across digital platforms. • Strong understanding of lead generation, sales funnels, and customer acquisition strategies. • Proven experience creating and managing digital campaigns that drive measurable results. • Familiarity with CRM systems, email marketing tools, and automation platforms (e.g., ManyChat, HubSpot, Zoho). • Basic understanding of AI-driven marketing tools, chatbots, or automation workflows is an asset. • Excellent storytelling and copywriting skills with an eye for content that converts. • Data-driven mindset: able to interpret analytics to make strategic decisions. • Ability to collaborate across teams and communicate ideas clearly and persuasively. • Self-starter with strong ownership mentality and a passion for growth and innovation.

🏖️ Benefits

• Flexible work arrangements • Professional development

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