Paid Search Manager

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September 29

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Skillshare

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Education • B2C

Skillshare is an online learning community offering thousands of classes for creative individuals and curious learners. The platform provides instructional videos across a wide range of topics such as graphic design, illustration, photography, video production, freelancing, and entrepreneurship. With a focus on creativity, Skillshare connects learners with industry experts to help them improve their skills and achieve their creative goals. Members enjoy access to a vast library of content, the opportunity to learn at their own pace, and the ability to engage with a community of like-minded individuals.

51 - 200 employees

Founded 2010

📚 Education

👥 B2C

📋 Description

• Manage and optimize campaigns across the full Google Ads portfolio, including Search, PMax, YouTube, Video Action, and others. • Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at an efficient CAC. • Run a disciplined test-and-learn program across bidding, targeting, and funnel variations; partner with internal data teams to evolve dashboards that surface actionable insights. • Drive Conversion Rate Optimization (CRO) initiatives by working cross-functionally with engineering and design to develop, implement, and maintain a testing roadmap. • Monitor campaign performance, generate actionable insights from data, and communicate data-driven decisions to key stakeholders. • Stay current on Google Ads and performance marketing trends, platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance. • Report to the Performance Marketing Lead and collaborate across product, web, creative, and analytics teams.

🎯 Requirements

• 3+ years of hands-on experience managing SEM and running PPC campaigns in Google Ads, ideally in a fast-paced environment like a subscription business or an agency. • Fluency in campaign data analysis and optimization; proficiency in Google Sheets, cohort analysis, and ROAS modeling. • Strong understanding of search and Google-owned ad placements including Search, Performance Max (PMax), YouTube, App Campaigns, and Demand Gen. • Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance. • Excellent communication skills with ability to translate complex insights into clear decisions for stakeholders. • Comfortable owning strategy, execution, and reporting; curious and commercially aware. • Mission alignment with Skillshare’s vision of building the world’s most thriving creative learning community. • Nice to have: experience with Meta, TikTok, Pinterest, Reddit and other performance channels. • Nice to have: experience with international markets or managing global accounts. • Nice to have: experience in startup/scale-up environments, ed-tech, or subscription-based companies.