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Freelance Landing Page Designer, DTC E-Commerce

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Logo of Skinnify

Skinnify

1 - 10 employees

Founded 2022

đŸ›ïž eCommerce

👗 Fashion

🧘 Wellness

eCommerce ‱ Fashion ‱ Wellness

Skinnify is a direct-to-consumer apparel brand that builds resistance training into everyday clothing. They design and sell leggings, pants, tops, and accessories with integrated resistance bands and weighted elements so ordinary movement (walking, chores, childcare) provides low-intensity strength training. Skinnify positions itself at the intersection of fashion and fitness, marketing stylish, wearable workout clothing that helps busy people — especially women — stay active without dedicated gym time.

📋 Description

‱ Design engaging advertorial-style landing pages that feel like premium editorial content ‱ Create layouts that maximize engagement, readability, and conversion rates ‱ Design pages optimized for both desktop and mobile experiences ‱ Work closely with our marketing and creative teams to bring concepts to life ‱ Incorporate product imagery, testimonials, social proof, and conversion-focused elements ‱ Maintain consistent brand aesthetics while adapting designs for different campaigns and angles ‱ Deliver landing page designs quickly and efficiently on a recurring basis

🎯 Requirements

‱ Proven experience designing high-converting landing pages or advertorials ‱ Strong understanding of DTC e-commerce and direct-response marketing ‱ Excellent visual design skills with a strong sense of hierarchy and user flow ‱ Ability to create designs that resemble magazine articles, news sites, and editorial content ‱ Experience with Shopify landing pages is a plus ‱ Strong attention to detail and ability to follow brand guidelines ‱ Ability to work independently and meet deadlines consistently ‱ Portfolio showcasing similar landing pages is required

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