Performance Marketing Manager – Meta Ads

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November 6

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Smart Marketer

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Education • eCommerce • B2B

Smart Marketer is a digital marketing education and service company that equips business owners, freelancers, and in-house employees with proven strategies to grow their brands. Founded by Ezra Firestone and Molly Pittman, the company offers a variety of courses and resources on digital marketing, including Facebook Ads, Email Marketing, and Ecommerce strategies. Smart Marketer operates an agency that provides done-for-you marketing services and shares their first-hand experience through blogs, podcasts, and a collaborative mastermind group. Their teachings are backed by extensive experience in building and scaling multiple 7- and 8-figure brands.

11 - 50 employees

Founded 2012

📚 Education

🛍️ eCommerce

🤝 B2B

📋 Description

• Managing Meta ad accounts (Facebook and Instagram) for 7- and 8-figure ecommerce brands. • Diagnosing performance by looking at the full funnel (from ad click to purchase) and identifying where improvements are needed. • Using profitability metrics (MER, contribution margin, etc.) to make strategic media decisions. • Developing creative testing frameworks and briefs for designers and video editors. • Collaborating with clients to build campaigns that align with brand strategy and financial goals. • Clearly communicating results, insights, and next steps to clients in a way that builds trust and confidence. • Staying calm and proactive when results fluctuate, providing leadership and structure under pressure.

🎯 Requirements

• Have 4+ years of experience managing Meta Ads for ecommerce brands. • Understand core business metrics: revenue, cost of goods, ad spend, and profit. • Are fluent in analytics and performance data (Meta Ads Manager, TripleWhale, Hyros, Shopify metrics, etc.). • Think in systems and frameworks, not just tactics. • Have strong communication skills. You can explain complex data simply and confidently. • Are kind, dependable, and genuinely care about your clients’ success. • Thrive in remote work, value accountability, and take ownership of results. • Can handle pressure and constant change — this role moves fast, demands focus, and requires you to perform at a high level every single day. • Are looking for a challenge, want to work alongside some of the best in the industry, continuously learn, and make a real impact with your work.

🏖️ Benefits

• Work 100% remotely (from home) • Independent Contractor Agreement • Be a part of a friendly, enthusiastic team that believes having fun is part of doing good work. • 15 Days Paid Time Off • 8 Country Holidays