Marketing Strategist

October 28

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SmartBug Media

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B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. • You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle, while closely monitoring performance and client health. • Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives. • Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges. • Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client. • Act as the main point of contact and the face of SmartBug for your clients. • Address client feedback and concerns promptly. • Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success. • Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective. • Develop value-based goals for our clients across the customer lifecycle. • Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North Star.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 6 years of experience in digital strategy. • Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living is a plus • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem. • Proven ability to lead and direct a team of professionals working on client accounts. • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit. • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. • Strong interpersonal skills and the ability to inspire and motivate a team. • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple • priorities. • Strong problem-solving capabilities and the ability to navigate complex challenges. • High level of integrity, work ethic, and professionalism. • Passion for client success and a commitment to delivering outstanding results. • Experience working remotely in similar roles is strongly preferred. • HubSpot essential certifications.