Research Analyst

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June 20

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SMDigital USA

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B2B • Marketing • Digital Agency

SMDigital USA is an award-winning international digital agency known for its talented team of over 220 professionals committed to creating innovative digital solutions. The company places a strong emphasis on fostering a positive work environment, offering flexibility and growth opportunities, and maintaining a healthy work-life balance for its global team. With offices in Miami, New York, Shanghai, Medellin, Spain, the Philippines, and Panama, SMDigital specializes in areas such as customer service, web development, SEO, social media management, and more, relying on a team of experts primarily based in the Philippines.

51 - 200 employees

🤝 B2B

📋 Description

• Research public records, building permits, city inspection reports, and county-level databases to extract relevant roofing information. • Identify and document roof age, condition reports, storm damage filings, and insurance-related filings by ZIP code or municipality. • Review HOA websites, documents, and board meeting minutes to capture any plans, discussions, or budgets related to roof repairs or replacements. • Build a directory of HOAs in targeted regions (Palm Beach, Broward, Miami-Dade counties, etc.). • Extract contact info, property counts, construction dates, roofing materials, and any documented roof maintenance cycles. • Track communities requiring uniformity, aesthetic standards, or planned community-wide roof replacements. • Organize findings in a structured CRM or spreadsheet with fields such as: Community Name, Address Range, Roof Type, Year Built, Last Roof Permit, HOA Contacts, Roofing Vendor Notes, and Estimated Replacement Window. • Tag properties by urgency, opportunity, and mailing-readiness based on age and permit history. • Provide weekly summary reports with key findings, new HOA additions, and high-priority communities for direct mail campaigns. • Suggest trends or target clusters that could lead to regional campaigns or partnerships with roofing suppliers.

🎯 Requirements

• Strong experience researching public data (city, county, and state sources). • Understanding of GIS tools, permit lookup systems, and property appraiser databases is a plus. • Experience with Excel/Google Sheets and CRM data entry. • Analytical Thinking: Able to connect disparate data points (e.g., year built, permit filed, HOA meeting minutes) to generate marketing-relevant conclusions. • High attention to detail and accuracy. • Communication: Comfortable reaching out to city departments, HOA administrators, or accessing records via formal requests if needed. • Ability to write concise summaries and tag useful data for marketing handoff. • Industry Familiarity (Nice to Have): Background or exposure to real estate, construction permitting, insurance, or roofing terminology preferred. • Spanish fluency is a plus, especially when dealing with South Florida municipalities or residents.