Director of Marketing

Job not on LinkedIn

November 14

🏈 Alabama – Remote

Although this job is listed in Alabama, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Systems & Methods, Inc. (SMI)

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Fintech • B2B • Government

Systems & Methods, Inc. (SMI) is a family-led business dedicated to enhancing the quality of life for families through innovative financial solutions. For over 50 years, SMI has provided critical funds to families by developing custom disbursement systems that cater to the unique needs of state and local agencies across the U. S. By leveraging advanced technology and a relationship-focused approach, SMI excels in delivering precise payment processing and comprehensive financial management services. Their offerings include child support processing, prepaid cards, and online banking solutions designed to ensure security, flexibility, and user-friendly experiences for individuals and families.

501 - 1000 employees

Founded 1971

💳 Fintech

🤝 B2B

🏛️ Government

📋 Description

• Develop and execute strategic marketing plans to achieve short- and long-term business goals. • Lead all internal and external communications, including customer messaging, agency collateral, and client presentations. • Lead brand growth and retention strategies across paid, owned, and earned channels. • Oversee website, social media, digital advertising, and public relations efforts. • Use AI and automation tools to optimize content creation, analytics, and audience engagement. • Manage a growing team of creative professionals and external partners, including training, performance tracking, and goal setting. • Ensure consistency in branding and messaging across all platforms and materials. • Partner with internal teams and external vendors to launch new products, secure approvals, and support business development. • Conduct audience research and develop targeted content strategies that align with brand voice and stakeholder needs. • Review and approve marketing materials for accuracy, branding, and compliance. • Track and report on campaign performance with a focus on continuous improvement and ROI. • Leverage analytics and experimentation (A/B testing, funnel analysis) to continually improve performance and ROI.

🎯 Requirements

• 7+ years of experience in marketing, preferably in fintech, govtech, or mission-driven industries. • A bachelor’s degree in Marketing, Communications, Journalism, Advertising, or a related field. • Strong writing and editing skills across various styles (e.g., AP, Chicago). • Experience with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI) and data analytics. • Proficiency in Microsoft Office, Adobe Creative Suite, and web design principles (HTML, CSS, CMS). • A collaborative, entrepreneurial mindset with a passion for storytelling and innovation. • Proven ability to manage projects, budgets, and teams in a fast-paced environment. • A detail-oriented approach with strong organizational and prioritization skills.

🏖️ Benefits

• Family Values : Work in a culture that puts people first. • Entrepreneurial Energy : Freedom to innovate, experiment, and make an impact. • Growing Platform : Join a company expanding its national footprint and evolving its brand. • Modern Tools : Use AI and digital systems to bring creativity and efficiency together.