Global Brand Communications Director

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Lead the global brand communications strategy, including launch readiness, data milestone planning, and lifecycle communications • Maintain the brand narrative consistently across all channels and stakeholders • Partner with Disease State Awareness lead on product media strategy, including channel selection, prioritization, and media investment (paid, earned, and owned) • Build and manage relationships with key international and specialty media • Guide affiliates in local media engagement, ensuring consistency, compliance, and quality • Lead the brand congress communications roadmap (pre-, during-, and post-congress) • Oversee development of global congress toolkits and ensure strong local amplification across markets • Coordinate Support cross-functional alignment (Medical, IR, Compliance) for data communication and own media engagement • Develop and deploy global communication toolkits, digital assets, and campaign playbooks for affiliate use • Oversee development of high-quality communication materials, including narratives, Q&As, digital content, and presentations • Partner closely with country teams to strengthen capabilities and drive high-quality execution • Lead agency management, ensuring strategic alignment, quality delivery, and efficient execution • Partner with Medical and Brand teams to ensure scientific integrity and strong educational impact • Collaborate with Community Engagement to amplify the patient voice and strengthen external partnerships • Align with Corporate/IR Communications to ensure consistency and clarity of external messaging • Lead global insight gathering (media landscape, social listening, advisory boards) to inform strategy • Define and track KPIs to measure communication effectiveness and optimize impact • Continuously refine communication approaches based on data, insights, and evolving market dynamics • Drive continuous improvement of communications capabilities across international markets • Introduce and scale best practices data-driven communications and promote the use of new tools, including AI, to enhance efficiency, personalization, and impact • Manage the budget for communication programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values

🎯 Requirements

• Proven experience in brand communications/PR within healthcare, including significant experience in pharmaceutical or biotech environment. • Demonstrated success in leading complex, multi-market communications strategies at regional or global level. • Strong strategic mindset with the ability to translate business priorities into impactful communications and reputation initiatives. • Proven ability to work cross‑functionally, lead without authority, and manage complexity. • Strong relationship builder, capable of fostering trusted partnerships across functions (Commercial, Medical, Market Access, Regulatory, Policy, Patient Advocacy) and across country affiliates. • Excellent communication and influence across functions, cultures, and seniority levels; fluent in English. • Excellent judgment and decision-making skills, with the ability to prioritize in dynamic, fast-paced environments. • High energy, creativity, agility and a proactive, solutions‑orientated mindset. • Strong team player with the ability to work independently while maintaining high accuracy and accountability. • Proficiency with approval systems and compliant content workflows (e.g., Veeva). • Proficiency in digital and modern communication tools; familiarity with AI-enabled content development within company policies is an asset. • Travel requirement approximately 20% of working time

🏖️ Benefits

• Competitive compensation for your work • Emphasis on work/life balance • Collaborative and team-oriented environment • Opportunities for professional growth • Diversity and Inclusion • Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments