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Freelance Senior Paid Ads Specialist, LinkedIn & Meta

Job not on LinkedIn

🔥 11 minutes ago

🇪🇺 Europe – Remote

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

🗣️🇩🇪 German Required

Where this job comes from

Posted on SOCIAL SELLING GmbH's careers page, not through a job board

First seen by Remote Rocketship 11 minutes ago

Logo of SOCIAL SELLING GmbH

SOCIAL SELLING GmbH

11 - 50 employees

Founded 2021

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

SOCIAL SELLING GmbH is a company that focuses on providing B2B sales growth systems through strategies such as GrowthMining. They offer a structured approach for business growth, from lead generation to securing new clients, utilizing tools like LinkedIn and XING. Their services include coaching for building scalable sales systems, focusing on strategies, lead generation, process replication, and performance measurement.

📋 Description

• Set up and launch campaigns on LinkedIn and Meta • Build scalable campaign structures, audiences, ad sets, and QA processes • Optimize performance based on CPL, CTR, CPA, and lead quality • Create precise ICP segments as well as Matched, Custom, and Lookalike Audiences • Develop persona-specific messaging for each ad set • Calculate budgets, define bidding strategies, and scale in a controlled manner • Create ad copy in German and English • Conduct systematic A/B tests for copy, creative, and CTAs • Set up conversion tracking and UTM structures • Create KPI dashboards for decision-relevant reporting • Document learnings after each test • No client calls, pitches, account management meetings, or business development • Collaborate with consultants; client communication is handled by the consultant

🎯 Requirements

• At least 4 years of paid ads experience with a genuine focus on LinkedIn and Meta in B2B • Personally launched and scaled campaigns on LinkedIn and Meta • Strong understanding of CPL, CTR, CPA, and lead quality, as well as the levers for optimizing them • Independent, data-driven approach to work • Clear written communication, including asynchronously • Already working independently or as a freelancer • Invoicing through your own company • Excellent German skills • Good English skills • Bonus: Experience with HubSpot, Lemlist, Clay, or Zapier • Apply with 2–3 brief case studies and your day rate

🏖️ Benefits

• Flexible scope by agreement, with the opportunity for a long-term collaboration • Predictable workload and long-term collaboration instead of one-off projects • Real budgets for B2B accounts at mid-sized companies in the DACH region • Regular ad account reviews with experienced paid media specialists • Complete flexibility: use your own setup and manage your own schedule • Coordination during Central European Time (CET) by agreement

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