Senior Growth Marketing Analyst

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November 17

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Softplan

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Software • Construction • Healthcare

Softplan is a technology company that specializes in developing software solutions for various industries, including construction, healthcare, and government. Their primary focus is on building innovative solutions that streamline processes and improve efficiency for their clients. They are known for their commitment to providing high-quality service and support.

1001 - 5000 employees

Founded 1990

💰 Debt Financing on 2022-10

📋 Description

• Connect the funnel end-to-end, orchestrating the interfaces between Marketing, Pre-sales, Sales, CS and CX. • Develop activation strategies focused on performance, positioning and value narrative for each product and segment. • Translate data and insights into action, monitoring key campaign, funnel and conversion metrics. • Identify optimization opportunities in channels and journeys based on engagement, behavior and ROI analyses. • Operate fluently across Inbound, Paid Media, SEO, CRO and Content, understanding how each discipline contributes to funnel outcomes. • Create value propositions and conversion-oriented messaging aligned with GTM priorities and the strategic calendar. • Propose and test hypotheses (A/B tests, segmentations, triggers and communication approaches) to continuously improve campaign efficiency. • Support Cross-sell and Upsell campaigns, mapping opportunities across products and customer segments. • Work in synergy with Channels, Creative and Customer Base teams, ensuring coherence and cadence between strategy and execution. • Analytical and systemic thinking about funnel and data. • Ability to synthesize and tell a compelling story to translate strategy into clear direction. • Strong sense of collaboration and business acumen. • Previous experience with automation tools, CRM (preferably HubSpot) and media and content platforms. • Experience with micro-segmentation and personalized marketing approaches. • Digital mindset, curiosity about new technologies and interest in understanding how Artificial Intelligence can transform processes, experiences and results.

🎯 Requirements

• Degree in Marketing, Communication, Journalism or related fields. • Experience in SaaS and B2B markets. • Strong knowledge of content marketing and inbound marketing. • Ability to analyze metrics and make data-driven decisions. • Knowledge of or interest in Artificial Intelligence technologies: tools, applications and concepts.

🏖️ Benefits

• Meal allowance / meal voucher • Health and dental plans • Home office allowance • Profit Sharing (PLR) • Voucher for Setup Kit • Life insurance • Birthday day off • GoGood | Nav • Health and wellness promotion program • Partnerships and discounts