Sonic Automotive
10,000+ employees
Founded 1997
🛒 Retail
👥 B2C
💰 $92.4M Post-IPO Equity - Sonic Automotive on 2009-05
Retail • B2C
Sonic Automotive is a large U. S. automotive retailer and dealership group that operates over 100 stores representing more than 25 brands and offers more than 20,000 new and pre-owned vehicles. The company provides end-to-end car-buying services including online inventory browsing, appraisals, trade-ins, certified pre-owned sales, financing options, and in-person dealership services such as test drives, service centers, parts, and collision repair. Sonic emphasizes a customer-focused, no-haggle buying experience and digital tools to simplify shopping across its physical dealerships and online channels.
Automotive Retail Sales Training Director
🕒 May 8
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Sonic Automotive
10,000+ employees
Founded 1997
🛒 Retail
👥 B2C
💰 $92.4M Post-IPO Equity - Sonic Automotive on 2009-05
Retail • B2C
Sonic Automotive is a large U. S. automotive retailer and dealership group that operates over 100 stores representing more than 25 brands and offers more than 20,000 new and pre-owned vehicles. The company provides end-to-end car-buying services including online inventory browsing, appraisals, trade-ins, certified pre-owned sales, financing options, and in-person dealership services such as test drives, service centers, parts, and collision repair. Sonic emphasizes a customer-focused, no-haggle buying experience and digital tools to simplify shopping across its physical dealerships and online channels.
📋 Description
• Facilitate in-person and virtual training sessions for automotive retail sales associates and managers. • Deliver curriculum focused on sales techniques, product knowledge, compliance, and customer experience best practices. • Adapt training delivery to diverse audiences and learning styles. • Partner with internal stakeholders to ensure alignment with organizational goals and brand standards. • Provide feedback and coaching to participants to reinforce learning outcomes. • Maintain accurate training records and report on participant progress and program effectiveness. • Stay current on automotive industry trends, product updates, and retail sales strategies.
🎯 Requirements
• 3+ years in automotive retail sales, desking, and/or training facilitation. • Proven ability to deliver engaging training sessions in both classroom and virtual environments. • Strong presentation and communication skills. • Ability to manage group dynamics and foster interactive learning. • Proficiency with virtual training platforms and Microsoft Office Suite. • Preferred: Automotive OEM or dealership experience; certification in adult learning or training methodologies.
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