Social Media Marketing Manager

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SOPHiA GENETICS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

🧬 Biotechnology

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

Biotechnology • Healthcare Insurance • Artificial Intelligence

SOPHiA GENETICS is a leading cloud-native healthcare technology company specializing in data-driven medicine. Their SOPHiA DDM™ Platform integrates multimodal healthcare-omics data, utilizing machine learning to produce actionable insights aimed at improving patient outcomes. The platform is designed for various applications, including oncology, rare and inherited diseases, cardiology, metabolism, and neurology. SOPHiA GENETICS helps healthcare institutions analyze and share digital health data, creating a global network to advance precision medicine. They also offer clinical solutions and products for research use and diagnostics, contributing to advancements in areas like oncology and rare diseases.

📋 Description

• Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? • Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. • If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. • The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. • This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. • The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation. • Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook. • Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards. • Track daily engagement metrics and adjust timing or messaging to optimize performance. • Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs. • Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series. • Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards. • Align social media promotion schedules with the Digital Director's paid media campaigns. • Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata.

🎯 Requirements

• Degree level educated or equivalent in digital marketing, web design, communications, or a related field. • 3-5 years of experience in digital marketing. • Experience working in international organizations preferred. • Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred. • Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred). • Google Analytics and Google Ads Certified. • Proficiency with SEO tools and keyword research platforms. • Knowledge of social media advertising platforms. • Experience with project management tools (JIRA preferred). • Experience with an ABM platform a plus. • Proficiency with Microsoft 365 Suite. • Strong analytical mindset with the ability to translate data into actionable recommendations. • Experience building and optimizing digital campaigns across multiple channels. • Solid understanding of marketing automation and lead lifecycle management. • Strong organizational and project management skills with the ability to manage multiple concurrent work streams.

🏖️ Benefits

• You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth. • Business recognition and accolades include: • World's most innovative companies (Top 10) • World's smartest companies (Top 50) • 100 Best Places to Work in Boston • Top 10 European Tech Startup • Top 10 European biotechs startup to watch • Top 25 East-Coast Biotech to watch • Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us. • Our DNA • Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous • Our Virtues • At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn. • At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal • The Process • We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts, or read our AI guide. • ‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’ • ‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’ • ‘I am a *job title* - What can SOPHiA GENETICS offer my career?’ • Apply now with your CV and any supporting information. • Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance. • *We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please. *