Marketing Innovation Manager

🕒 July 28

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SOVRA

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏛️ Government

☁️ SaaS

🏪 Marketplace

Government • SaaS • Marketplace

SOVRA is a purpose-built procurement platform that connects government buyers and suppliers across North America. The company offers a SaaS marketplace and suite of tools to manage the public procurement lifecycle — intake and request creation, solicitation authoring and distribution, proposal management, evaluation and selection, and contract creation and lifecycle management — while emphasizing transparency and compliance. SOVRA powers Bidnet Direct, Merx and Ontopical marketplaces, reports over 1 million active vendors, $22 billion in solicitations awarded in 2025, and thousands of public entities using its solutions daily.

📋 Description

• Develop and execute SOVRA's AI roadmap for marketing. • Identify opportunities to improve marketing effectiveness through AI and agentic workflows. • Evaluate emerging AI platforms and technologies. • Create standards and governance frameworks for AI use across marketing. • Serve as SOVRA's internal subject matter expert for marketing AI. • Design, build, and manage AI agents that support content marketing, product marketing, research and intelligence, demand generation, and sales enablement. • Lead experimentation with new forms of B2B and B2G marketing, including short form video, video generated with AI, interactive social content, executive thought leadership programs, and knowledge management. • Partner closely with departments across SOVRA, including product management, sales, customer success, and executive leadership.

🎯 Requirements

• 5+ years of experience in B2G or B2B SaaS marketing, content marketing, demand generation, marketing operations, or related fields. • 2+ years actively working with generative AI tools and workflows. • Demonstrated experience building workflows using automation tools and platforms. • Strong understanding of messaging, positioning, and strategies for bringing products to market. • Excellent writing, research, and analytical skills. • Experience managing complex projects and initiatives that span multiple teams. • Hands-on experience working with Claude, ChatGPT and experience building automated workflows in n8n and Zapier. • Experience with LLM platforms and building workflows with multiple agents. • Experience or familiarity with Gemini, Perplexity, NotebookLM, HubSpot, and Airtable. • Experience in GovTech, public procurement, enterprise SaaS, or highly regulated industries. • Familiarity with competitive intelligence, market research, and strategic planning. • Experience designing workflow automation and knowledge management systems.

🏖️ Benefits

• We’re a growing, mission-driven company where smart, curious people come together to build technology that serves the public good.