Services and Training Marketing Manager

August 22

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SpecterOps

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Cybersecurity • Enterprise • Education

SpecterOps is a cybersecurity company specializing in attack path management and advanced adversarial tactics training. They offer products like BloodHound Enterprise, which is a tool for managing identity attack paths. SpecterOps provides a wide range of services including penetration testing, red team engagements, and purple team assessments to improve clients' security operations. They emphasize the integration of technical components to ensure robust prevention, detection, and response capabilities. SpecterOps also offers comprehensive training programs focused on adversary tactics, tradecraft analysis, and other cybersecurity fundamentals. The company is recognized for its open-source contributions and collaboration with the cybersecurity community.

51 - 200 employees

Founded 2016

🔒 Cybersecurity

🏢 Enterprise

📚 Education

📋 Description

• Drive the positioning and messaging of SpecterOps’ training offerings, in close collaboration with business leads and team experts. • Lead campaigns, content, and promotion to increase awareness and demand for SpecterOps’ training portfolio – and to elevate SpecterOps’ reputation at large. • Develop compelling and audience-specific messaging as well as reports, presentations, customer/student success stories, blogs, and videos • Develop marketing strategies and content to support both our offensive services and product-based services. • Create service positioning and customer stories that align with broader SpecterOps messaging and resonate with enterprise buyers. • Work closely with the services team to bring forward practitioner insight and use cases to shape messaging and campaign tactics. • Support the go-to-market strategy for future services offerings by testing positioning, packaging, and demand with target audiences. Perform competitive benchmarking. • Plan and support launch of new services, including the content plan, awareness strategy, value propositions, messaging and enablement. • Cross-functional Collaboration: Collaborate with Services, Sales, and Marketing teams to build integrated campaigns and materials. • Analyze performance metrics and continually iterate messaging and channels for greater impact. • Represent the voice of the practitioner and buyer in developing marketing materials that are technically credible and commercially effective.

🎯 Requirements

• 5–7 years of experience in B2B marketing, ideally in cybersecurity, technology or consulting services, or technical training • Demonstrated success marketing professional services, technical trainings, or similar high-consideration offerings • Strong writing and content development skills—capable of telling compelling stories across formats (email, web, social, slideware, etc.) • Familiarity with integrated campaign planning, including event promotion, email nurtures, and demand generation tactics • Ability to work cross-functionally with technical and sales teams, and comfortable operating independently in a fast-moving environment with minimal direction • Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency • Passion for cybersecurity and a desire to amplify the work of world-class experts

🏖️ Benefits

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family • Flexible time off policy • 13 paid holidays annually • 401(k) with up to 4% company match • Stock Options & bonuses • Remote work: $1,500 new hire allowance to set up home office • $500 annual home office allowance after first year • $1800 annual cell phone and internet reimbursement • $5,000 annual professional development allowance • $5,250 towards continuing education or student loan repayment • $1,200 annual budget for lifestyle, wellness, pet insurance and more • A one-time $10,000 benefit towards family planning • In person and virtual employee events throughout the year • And company swag!